Brandon Berte

This is Monthly contributor Brandon Berte is the Social Media Coordinator at Motivators Promotional Products. He's passionate about connecting, sharing and learning via the social web. Outside of work, Brandon enjoys playing guitar, surfing and blogging. Follow Brandon on Twitter: @MotivatorsPP for tips on branding, marketing, social media and more.'s page

Spooky Social Media: Top Halloween Campaigns

Posted in Case Studies on October 28th, 2013 by

It’s the spookiest time of year, and a host of brands are getting into the Halloween spirit. This year more than ever, they’re taking to social media to scare the pants off of audiences. Which campaign is the most spine-chillingly effective? You be the judge: 1. Tide Tide took to Vine to celebrate All Hallows’…

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Promoting Breast Cancer Awareness Through Social Media

Posted in Case Studies on September 26th, 2013 by

In recent years, social media has helped take breast cancer awareness campaigns to the next level. Walks, runs and races are more accessible than ever. Brands have turned to social media outlets to voice support and help garner attention to Breast Cancer Awareness Month. There’s even a social network solely for women who have or…

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3 Fantastic Back-to-School Social Media Campaigns

Posted in Case Studies on August 27th, 2013 by

This year, brands began rolling out their back-to-school campaigns as early as May, giving kids and their parents almost no time to revel in their summer freedom. And here’s why: According to Yahoo! News, a 2012 survey found that 52 percent of back to school shoppers planned to have their shopping completed by the middle…

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How Businesses Can Utilize SlideShare

Posted in How To on July 24th, 2013 by

While SlideShare was originally created to make it easier for employees to share information with one another, it’s since morphed into a unique social media platform. SlideShare is most similar to YouTube in that it allows users to share videos. But there’s more to it than that – users can also post and discuss webinars,…

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Standout Summer Social Media Campaigns

Posted in Case Studies on June 14th, 2013 by

OK, it’s technically still spring. But many brands are already knee-deep in their summer social media campaigns. Let’s take a look at some of the companies that have stood out so far: “Jonesin’ for a Fiat 500e” by Jones Soda Co. & Fiat Whether or not you drink Jones Soda, you’ve seen its bottles. You…

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Top 3 Giveaways for Social Media

Posted in Case Studies on May 20th, 2013 by

A boring, old business card just doesn’t quite cut it anymore. Whether you want to promote your social media agency or simply spread the word about your brand’s social accounts, you’ve got to get creative. Sure, you could go nuts and launch television, radio and print ad campaigns. But if you’re a small business with…

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The Rising Popularity of Hashtags, Both On and Offline

Posted in Case Studies on April 18th, 2013 by

The hashtag was first introduced to Twitter in 2007, when Chris Messina tweeted the following: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” And the rest, as they say, is history. Today, hashtagging is a prominent feature on some of the world’s most popular social networks, from Twitter (obviously)…

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How to Take Advantage of Tumblr for B2B Marketing

Posted in How To on March 12th, 2013 by
Motivators Tumblr

Tumblr is one of today’s fastest-growing social networks. And with a global audience of more than 150 million people, it’s not surprising that companies are rushing to get on board. In fact, you’ll find a lot of your favorite brands are already on Tumblr, from DKNY to Dior. (See Social Fresh’s list of 60 brands…

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3 Reasons B2B Companies Need to Take Advantage of YouTube

Posted in How To, YouTube on February 15th, 2013 by
YouTube for B2B Image

Did you know that YouTube is one of the most-searched sites on the web, second only to Google? That’s right; although it’s famous for hosting viral videos like “Charlie bit my finger – again!” and “David After Dentist,” YouTube has also become a top resource for finding information on literally anything, from product demos to…

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The Benefits of Google+ for Businesses

Posted in Case Studies on January 9th, 2013 by
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Brandon Berte is the Social Media Coordinator at Motivators Promotional Products. You can tweet Brandon @MotivatorsPP.     Businesses are just beginning to understand the power of social media. In a way, promoting your brand on the social web helps level the playing field. Smaller companies and organizations can now compete with big brands without having…

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