Greg Bodenlos is a marketing and social media manager at Revinate. Connect with Greg on Twitter: @gregbodenlos.
Last month, Facebook did away with “EdgeRank” – the name that was given to its News Feed algorithm – as a result of unveiling a new, far more complicated machine-based learning algorithm. While the new algorithm takes into account far more factors when determining what a user will see in his/her News Feed, the algorithm’s […]
When I talk with hoteliers about their social media efforts, most say that they are using the channel to find powerful ways to engage with their guests. They are treating their social media marketing like a cocktail party and listening to their guests first, before speaking. Through this engagement, they are able to deliver more personalized service […]
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