Jessica Kornfeind

This is Monthly contributor Jessica Kornfeind works at PrimePay as the Manager, Inbound Marketing & Social Media. Aside from the social media realm, Jessica can be found pinning, shopping, indulging in a chick flick and scuba diving when she can get away! Find her on Twitter: @JesKorn.'s page

3 Ways to Find Your Target Audience on Social Media

Posted in How To on August 26th, 2014 by
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#186560915 / You know who your potential clients are, so it’s just important to know where they are. Where are they spending their time? Who are they interacting with? What are they sharing? By knowing where your audience is spending the most time, you can plan and create different strategies and campaigns for each….

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Increase Engagement By Writing For Each Social Platform's Unique Audience

Posted in How To on July 23rd, 2014 by
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#472360975 / You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms…

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Social Selling: The Key to Improving Your Sales

Posted in Case Studies, How To on June 13th, 2014 by
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#164900257 / defines social selling as “when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.”  However, I believe it’s even more than that. Sales is all about relationships. Social media is the…

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Capitalizing on Newsjacking Benefits Your Marketing Efforts

Posted in How To on May 16th, 2014 by
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#175390693 / Marketing has a lot of buzzwords.  If there’s one you should remember, it is newsjacking.  Newsjacking is process that can help you with inbound marketing techniques, such as blogging.  So, what exactly is newsjacking? Let’s dig a little deeper. What Is Newsjacking? In a nutshell: When a news story goes viral and…

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3 Tips To Maintain Brand Consistency Online

Posted in How To on April 17th, 2014 by

Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so,…

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Click Farms: Your Worst Business Decision Yet

Posted in Case Studies on February 17th, 2014 by

Some companies, whether they realize it or not, hire click farms to help accomplish certain social media goals. These goals typically surround growing a following or engagement numbers. While it may seem like a great idea to hire these companies to grow social media numbers rapidly, it’s actually the worst decision you can make for…

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Tips to Improve Your Posts for Facebook's Updated Algorithm

Posted in Case Studies on January 22nd, 2014 by

Ever since Facebook updated their news feed algorithm, we’ve all seen a change in how our posts are received by fans.  In most cases the reach and impressions are way down.  According to the number of people who saw posts from those brands declined by an average of 44%.  In some of the most extreme cases…

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Stand Out! Build Your Personal Brand Online

Posted in How To on December 20th, 2013 by

If someone was to look for your online, what would come up when they searched your name?  Whether you’re on the hunt for a new job or just want to establish yourself as an expert in your industry, you must take the steps to establish your personal brand online. Especially if online marketing is a part…

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The Ultimate Guide to Setting Up Ads on Twitter

Posted in How To, Social Media Advertising, Twitter on November 18th, 2013 by

From 2010 to 2012, Twitter increased revenue from $28 million to over $315 million.  Their advertising platform has had a hand in this and helped the company recently go public.  The platform started off as invite-only  and has grown into a strong marketing tool for both business and personal accounts. If you’re still new to Twitter…

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How to Handle Trolls Effectively on Social Media

Posted in How To on October 10th, 2013 by

No one’s perfect.  No matter how had you try to avoid them, problems will arise on your company’s social media profiles. When this happens, you may notice others starting to latch on.  Be proactive and know how to identify and handle such negativity. The Source of Negativity Before you can solve the problem, know where…

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