Monthly contributor Meg Adams is a Social Media Strategist who teaches entrepreneurs how to create and grow a powerful online presence. Meg can be found at megthemediamaven.com, as well as on Twitter: @socialMegAdams.
Twitter is a very effective tool for brands looking to reach a greater number of people. The key to the effectiveness of Twitter is all in the tweet. Many people get discouraged by the limit of 140 characters, I say, use it to your advantage! Use Twitter to help structure your brand’s key marketing messages […]
In this article we are going to talk about content marketing – what it is, why its great for small business and how you can develop a strong content marketing plan. Content marketing is a newly emerging trend in which businesses create and share content online with the goal of acquiring new customers. This media […]
You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with […]
Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]
Thinking about launching a new product or service? Don’t forget to build social media into your launch strategy! So, how do you best put social media to use for your launch? Always align your marketing initiatives with your social media strategy. A strong social media plan will help you hit your sales goals, create buzz around your […]
Looking to create more buzz for your brand? We all know that the BEST way to create more virality is to have people share your content. So, how exactly do you get people to do that? Ask and you shall receive Never be afraid to ask for the share. Oftentimes people need a bit of […]
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