Mickey Baines

Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition to his work with colleges and universities, Mickey appears regularly as an on-air guest for QVC and co-hosts a local TV show in central Pennsylvania. You can tweet Mickey @4DPartners.

Social Advertising: Say It Again and Again, but Say It Differently

#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over and over. But when it comes to social media, your message needs to be different. And I’m not referring to your various blog posts. I’m thinking […]

Let's Do Away with "Great Content"

It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]

5 Points to Review Before Publishing Your Next Blog Post

Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition, he appears regularly as an on-air guest for QVC and co-hosts a local TV show in central Pennsylvania. You can tweet Mickey at @4DPartners.   . . . If you know me, or been on my site, then you know […]

4 Keys to Successful Blog Promotion Using LinkedIn

Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition, he appears regularly as an on-air guest for QVC and co-hosts a local TV show in central Pennsylvania. You can tweet Mickey @4DPartners. . . If you blog regularly to promote your business, you are putting in a significant amount of […]