Rich DeMatteo

This is Rich DeMatteo used social media to build his blog and career coaching business, Corn on the Job, into one of the most recognizable brands in the online career space. Once he realized how much fun he was having developing social marketing strategies and building communities, Rich worked with Marty McDonald on creating and launching Bad Rhino Social Media. Contact Rich by sending him an email or following him on Twitter: @CornOnTheJob.'s page

Why Your Company Needs to Worry About Customer Service on Social Media

Posted in Reflections on July 15th, 2015 by
customer service

  While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need…

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How To Make Money With Facebook Ads — Client Case Study

Posted in Case Studies, Facebook, Social Media Advertising on June 18th, 2015 by
Blind Squirrel

There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To…

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4 Signs It's Time to Hire a Social Media Agency

Posted in Announcements on June 26th, 2014 by

EDITOR’S NOTE: This post first appeared on You’ve put up a brilliant fight and the effort hasn’t gone unnoticed. However, the daily job of managing, monitoring, and creating content for your company social channels is a daunting challenge and quite frankly, your time is best spent elsewhere. Whether you’re a small business owner, a…

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Social Media Case Study – Restaurant

Posted in Restaurant Social Media on February 18th, 2014 by

Here is a quick case study from our website to show how we have provided trackable ROI through social media in just 60 days of working with a new client. The Client Jazmine Thai is an authentic Thai restaurant in a suburb of Philadelphia. The food, atmosphere, and staff are fantastic, which has led to…

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20 Snapchat Marketing Resources

Posted in Case Studies on January 22nd, 2014 by

Sometimes marketing needs to be quick and dirty. It just may be so that an afternoon quickie is what your brand needs to excite the target market and tease them into performing the right call to action. Snapchat may just be the friend (with benefits) that your business needs. While widely known as a  perishable…

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NBC Philadelphia Fails on Social by Linking Murder Victim's Facebook Profile to Weather Update

Posted in Case Studies on January 20th, 2014 by

The title pretty much says it all. NBC 10 Philadelphia was posting on social media today (Monday) about the snow storm that is set to arrive in the area on Tuesday.  Their posts on Facebook & Twitter included a link that should have taken people to a more in-depth look into the storm; however, the…

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5 Awesome Ways Businesses Can Use Instagram Direct

Posted in How To, Instagram, Social Media Marketing on December 18th, 2013 by

The release of Instagram Direct on December 12th means a couple things: 1.  Instagram users are now able to send their photos and videos privately (direct) to one instagram user or a group of instagram users. 2.  Bad Rhino is excited. Click here to read more about Instagram Direct if you’d like extra info, or…

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Social Media Horror Story: What Happens to Restaurants When Employees Manage Social Media

Posted in Restaurant Social Media on November 5th, 2013 by

We recently learned about a terrifying example of what happens when a restaurant is careless with their social media marketing.  While the story is quick, it’s quite awful, so we apologize for future sleep lost. A restaurant (that will go unnamed) shared with us what can happen when an employee manages and creates content for social…

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7 Things That Should Make Your Restaurant Take Social Media Seriously

Posted in Restaurant Social Media on November 4th, 2013 by

Why should your restaurant take social media marketing seriously and what can it do for you?  There’s an undeniable amount of confusion when asking restaurant owners, small business owners, and even some marketers that question.  It’s unacceptable for where we are today and what we know about the power of social media marketing for restaurants to…

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How Restaurants Can Use Social Media Coupons: Part 2

Posted in Restaurant Social Media on October 11th, 2013 by

Part 1 of this series on Social Media Coupons for Restaurants talked about why you should use them and how to deliver the coupons to your audience. This blog post today will talk about how the right content will drive more coupon claims. OPEN ENDED… ALWAYS Remember how in our content series we talked about…

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