Shane Jones

Monthly contributor Shane Jones currently works as the Senior Social Outreach Specialist at WebpageFX. With an unhealthy obsession with the Internet, Shane spends nearly all of his time blogging about social marketing, or occasionally sharing his opinions on his soccer news blog. On those rare moments when he's not behind a computer, Shane's either playing soccer, kayaking, or living out his bucket list. He can be found on Twitter: @ShaneJones15.

Stand Out from the Infographic Crowd With These 5 Tips

While the use of infographics on the web seems to have exploded in 2010, they are, by no means, a new phenomenon. One of the earliest instances of the usage of an infographic dates back to 1858, in a report entitled, “Mortality of the British Army”, created by Florence Nightingale. They’ve been in use ever […]

6 Methods for Introducing Real-Time Service Via Social Media

6 Methods for Introducing Real-Time Service Via Social Media

Unless you’ve been living under a rock for the past few years, you probably know that social media has become immensely popular and relevant to the way companies do business. It’s becoming necessary for businesses large and small to have an active presence on social media sites. These sites allow companies to engage with consumers […]

Keyword Planning for Facebook Advertising: Alternatives to Google’s Keyword Tool

Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]

Google+ Promoted Posts: How to Use Them for Your Business

Promoted posts have long been a staple on Facebook. They’re much more specific than a general ad, because they push people toward a single post that you’ve chosen to target for a reason. Perhaps you’re trying to spread the word about a sale, or maybe you’re really interested in getting customer feedback about an upcoming […]

4 Steps to Running a Successful Pinterest Contest

‘Tis the season for sponsoring holiday-themed marketing campaigns. Undoubtedly your company has run such things before on Facebook and Twitter, but Twitter is also a great place for holiday-themed promotions, especially in the form of a contest. Pinterest has a very active, engaged audience, and during the holidays they’re in hyper pin mode, looking for […]

Increase Your Social Amplification with CRO for Twitter

It might seem like a long time coming, but on Oct. 29th, Twitter finally joined other social media sites such as Facebook and Instagram and began to show images in tweets. It’s sure to make your Twitter feed a little prettier, but in addition to providing some much-needed eye candy to a predominantly text-based website, […]

Go From Listener to Authority: Becoming a Social Connoisseur

Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]

7 Tips for Using Hashtags for a Healthy Social Media Campaign

When planning a social media campaign, one of your first go-to tools will be Twitter. With over 500 million active users, it’s not very hard to see why. Chances are, the audience you are trying to capture is already on this social network site, you just need to find a way to garner their attention. […]