Monthly contributor Allie Wassum is the Social Media Strategist at db&r and a blogger for sixstoriesup.com. She has a passion for social media, BBQ, the Tarheels and would love to help answer your questions about social strategy, ROI, Facebook advertising, etc. Find her on Twitter: @social_allie.
Incorporating social media into your nonprofit event, or any event for that matter, is a great way to build relationships with your audience in a comfortable format. It’s also a great way to ramp up an event and keep the conversations alive after everyone goes home. But, being truly engaging with live events means more than […]
#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]
A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]
Facebook advertising is more sophisticated than it was a year ago, or even six months ago. When advertising was first introduced to the platform, right-hand side ads were the only option, but now the options are almost endless (at least with the various types they seem endless!). Navigating these different ad options can be tough […]
Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there, […]
One of the favorites in my social media book library is The Tao of Twitter by Mark W. Schaefer. The first time I read it, I was so happy that someone had finally put words to what I’ve always felt people who haven’t truly immersed themselves in Twitter have trouble understanding – the reciprocal nature and “genuine authenticity,” as Schaefer calls it, […]
Search advertising (also known as pay-per-click advertising, or PPC) is applauded by those in the digital world for its ability to both increase awareness and drive traffic to a website. However, a PPC strategy can seem very overwhelming and confusing from the outset; but it’s worth working through because search advertising can be one of the […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
This past week I had a really engaging conversation with someone about my job (I’m a social media specialist). He asked some interesting questions – things like, well, why has social media become so prevalent? What is it about tweeting and iterations of new technology that has consumers so entranced? I had one simple answer […]
Get occasional Marketing updates about our insights, content, news, and events.