Social Media Advice

The latest from the Bad Rhino team

Another Spring Intern: Give a Warm Welcome to Meg Welch!

Posted in Announcements on March 24th, 2015 by

Hey guys! My name is Meg Welch and I’m a junior Communications major at Chestnut Hill College. I’m from Westport, Massachusetts, a town so small that it had more cows than people as of the 2012 census. Hailing from MA, I’m a diehard Boston sports fan. I know, that’s a dangerous thing to say around…

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Bad Rhino Reading: How to Double Your Twitter Followers in 5 Minutes a Day

Posted in Featured Articles, Twitter on March 21st, 2015 by

Website: Post Planner Article: Here’s How to Double Your Twitter Followers in 5 Minutes a Day Ever wonder how some people have tons of Twitter followers but you don’t?  Here are some helpful tips for doubling your number of followers. 1. Perfect Your Profile The first key to your profile is an awesome profile picture.  A close-up of…

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What Is Social Selling Really About?

Posted in Case Studies on March 20th, 2015 by

Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social.  Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice…

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Analyzing Facebook Messenger’s New (and Free) Friend-To-Friend Payments Feature

Posted in Social Media Marketing, Reflections on March 17th, 2015 by

Do you ever have a hard time getting money to your friends?  Well that will all change with Facebook’s newest enhancement. You can now transfer money through Facebook Messenger.  You click on the money symbol and enter your debit card information.  Once the numbers are entered, you enter the amount of money you want to…

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Why Your Twitter Strategy May Be Hurting Your Brand

Posted in Reflections on March 13th, 2015 by

If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No…

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Twitter Changes Advertising Via New Analytics Homepage

Posted in Social Media Advertising on March 12th, 2015 by

Twitter is now trying to make it easier for people to promote their businesses. As of March 12th businesses will have a new type of homepage for reviewing analytics, according to The Next Web. Companies will now have access to a view of their Twitter account’s activity, including: The amount of times you have tweeted along with how…

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Facebook is Removing Deactivated Profiles to Make Page Likes More Relevant

Posted in Social Media Marketing, Facebook on March 6th, 2015 by

Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states…

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The Power of Using Testimonials on Your Website – And How to Do It

Posted in Social Media Marketing, How To on March 5th, 2015 by

If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers…

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Sponsored Content on Instagram to Appear in Carousel Format

Posted in Social Media Marketing, Social Media Advertising, Instagram on March 4th, 2015 by

Video: A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo. Looking to help advertisers better tell their brand’s story on the platform, Instagram has announced that sponsored content will soon start to appear in a “carousel.” Instead of just one image, advertisers can post four unique images that users are able…

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4 Ways Ambassadors Benefit Your Online Brand

Posted in Case Studies on February 26th, 2015 by

Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your…

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