Social Media Advice

The latest from the Bad Rhino team

3 Twitter Tips for Your Small Business

Posted in Case Studies on December 19th, 2013 by

Jeff Gargas is the co-owner and lead developer with ENI Multimedia. He is a social media and online marketing strategist who works with small businesses. Prior to starting ENI, Jeff spent 15 years in the music industry and has spoken at music conferences around the country. He is also currently a regional director with USA Parkour,…

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5 Awesome Ways Businesses Can Use Instagram Direct

Posted in How To, Instagram, Social Media Marketing on December 18th, 2013 by

The release of Instagram Direct on December 12th means a couple things: 1.  Instagram users are now able to send their photos and videos privately (direct) to one instagram user or a group of instagram users. 2.  Bad Rhino is excited. Click here to read more about Instagram Direct if you’d like extra info, or…

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Facebook Unveils Video Advertising

Posted in Facebook, Social Media Advertising, Social Media Marketing on December 18th, 2013 by

In an effort to reach users by alternative means, Facebook has unveiled video advertisements to play in a user’s News Feed, set to launch Thursday. The ads are set to start appearing Thursday for web and mobile devices, and will play automatically – though sound may be toggled on and off by the user. Exact…

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Facebook Rolls Out Dislike Option for Messenger App

Posted in Facebook, Social Media Marketing on December 17th, 2013 by

While Facebook doesn’t yet have a “Dislike” button, it took a step in that direction by unveiling a thumbs down sticker for use in its Messenger app, according to Mashable. In addition to the thumbs down icon, a sore thumb, peace sign and poke are available to download and use. The stickers can be downloaded…

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In the Shadows: Getting Lurkers to Engage on Social Media

Posted in How To on December 17th, 2013 by

Do you subscribe to Netflix, Hulu Plus, Amazon Prime, or some other service that allows you to stream movies and television shows to your TV, computer or tablet? Maybe you don’t want to pay for satellite or cable so you use them to watch your favorite programs. These services provide the added benefits of watching…

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3 Ways to Boost Engagement on Your Facebook Page

Posted in Facebook, How To on December 12th, 2013 by

You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with…

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Instagram Makes Big Announcement, Rolls Out Instagram Direct

Posted in Instagram, Social Media Marketing on December 12th, 2013 by

Instagram, the popular photo and video sharing app, introduced Instagram Direct to the world today. Instagram Direct allows users to share photo and video messages directly with friends, in a way that is similar to direct messaging. “Over the past three years, the Instagram community has grown to over 150 million people capturing and sharing…

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Twitter Update Allows Sharing of Photos in Direct Messages

Posted in Social Media Marketing, Twitter on December 11th, 2013 by

Twitter unveiled a new update Tuesday, overhauling direct messaging and mobile timelines to streamline their mobile app for users. According to a post on Twitter’s blog, users will now have the opportunity to share and view photos via DM. Direct messages also have their own tab in the notification bar to make them easier to…

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The Wild Wild West of Online Video Ads – YouTube Advertising 101

Posted in How To, Social Media Advertising, YouTube on December 11th, 2013 by
Web Illustration

Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there,…

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Social Media and Mobile Wallets Join Forces

Posted in Case Studies on December 10th, 2013 by

Liz Gulsvig is the Copywriter at Forte Payment Systems. Liz currently writes their blog, where you can find all kinds of glorious nuggets pertaining to the electronic payments industry and small business. You can also find her on Google+ and LinkedIn. Email her at or find her on Twitter: @LizGulsvigForte.   A smart mobile wallet is going to launch features that either directly work…

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