Social Media Advice

The latest from the Bad Rhino team

Reputology App for HootSuite Debuts

Posted in Social Media Marketing on December 2nd, 2013 by

HootSuite has teamed up with Reputology, a review monitoring and reporting platform, to launch a Reputology app integrated directly into the HootSuite platform.  The Reputology app will allow you to monitor multiple locations, and users can also see reviews on industry specific review sites (restaurant, hospitality, auto dealers, hospitals, wedding). The HootSuite app has a…

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Review: Choosing the Right Platform for Your Blogging Needs

Posted in Reviews on November 27th, 2013 by

More and more blogs are being created each day from individuals hoping to start a new hobby, create a new business, or share their opinion on fashion, politics, pop culture, etc. The list goes on and on as to why people want to start blogging, but one thing remains the same – choosing the right…

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Anti-Social: 5 Event Missteps to Avoid When Using Social Media

Posted in Case Studies on November 26th, 2013 by

These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference.  As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free…

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Introducing LinkedIn Showcase Pages – A Way for Brands and Users to Connect

Posted in LinkedIn, Social Media Advertising, Social Media Marketing on November 23rd, 2013 by

LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page…

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3 Facebook Contest Ideas Using Photo Comments

Posted in Facebook, How To on November 21st, 2013 by

Over the summer, running contests on Facebook got a whole lot easier. No longer do you need to use a third-party app to run the contest on a separate area of your page. You can run promotions on your brand’s Facebook timeline that ask fans to like and/or comment on a post. The list of…

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The Superheroes of Social Media and What We Can Learn From Them

Posted in Case Studies on November 20th, 2013 by

When talking about superheroes, we often think of The Justice League and their founding members, such as Batman, Flash, Green Lantern, Superman and Wonder Woman. Or we think of The Avengers with Captain America, Spider-Man, Iron Man, The Hulk and Wolverine. There are now many more members to this crime-fighting team who work to protect…

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The Ultimate Guide to Setting Up Ads on Twitter

Posted in How To, Social Media Advertising, Twitter on November 18th, 2013 by

From 2010 to 2012, Twitter increased revenue from $28 million to over $315 million.  Their advertising platform has had a hand in this and helped the company recently go public.  The platform started off as invite-only  and has grown into a strong marketing tool for both business and personal accounts. If you’re still new to Twitter…

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The Karmic Way: Rules of the Twitterverse

Posted in Reviews on November 15th, 2013 by

One of the favorites in my social media book library is The Tao of Twitter by Mark W. Schaefer. The first time I read it, I was so happy that someone had finally put words to what I’ve always felt people who haven’t truly immersed themselves in Twitter have trouble understanding – the reciprocal nature and “genuine authenticity,” as Schaefer calls it,…

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Increase Your Social Amplification with CRO for Twitter

Posted in How To, Social Media Marketing on November 14th, 2013 by

It might seem like a long time coming, but on Oct. 29th, Twitter finally joined other social media sites such as Facebook and Instagram and began to show images in tweets. It’s sure to make your Twitter feed a little prettier, but in addition to providing some much-needed eye candy to a predominantly text-based website,…

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5 Great Ways to Use Social Media to Boost Online Sales

Posted in How To, Social Media Marketing on November 12th, 2013 by

Liz Gulsvig is the Copywriter at Forte Payment Systems. Liz currently writes their blog, where you can find all kinds of glorious nuggets pertaining to the electronic payments industry and small business. You can also find her on Google+ and LinkedIn. Email her at or find her on Twitter @LizGulsvigForte. Many retailers keep the spheres of sales and social media…

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