Social Media Advice

The latest from the Bad Rhino team

Twitter Changes Advertising Via New Analytics Homepage

Posted in Social Media Advertising on March 12th, 2015 by
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Twitter is now trying to make it easier for people to promote their businesses. As of March 12th businesses will have a new type of homepage for reviewing analytics, according to The Next Web. Companies will now have access to a view of their Twitter account’s activity, including: The amount of times you have tweeted along with how…

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Facebook is Removing Deactivated Profiles to Make Page Likes More Relevant

Posted in Facebook, Social Media Marketing on March 6th, 2015 by

Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states…

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The Power of Using Testimonials on Your Website – And How to Do It

Posted in How To, Social Media Marketing on March 5th, 2015 by
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If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers…

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Sponsored Content on Instagram to Appear in Carousel Format

Posted in Instagram, Social Media Advertising, Social Media Marketing on March 4th, 2015 by
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Video: A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo. Looking to help advertisers better tell their brand’s story on the platform, Instagram has announced that sponsored content will soon start to appear in a “carousel.” Instead of just one image, advertisers can post four unique images that users are able…

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4 Ways Ambassadors Benefit Your Online Brand

Posted in Case Studies on February 26th, 2015 by
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Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your…

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Capitalize on Facebook Advertising with the New Ads Manager App

Posted in Social Media Advertising on February 25th, 2015 by

We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help…

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Promoting Your Event With Social Media Marketing

Posted in Featured Articles, Social Media Marketing on February 21st, 2015 by

Website: Business 2 Community Article: How to Promote Your Event With Social Media Marketing What better way to help facilitate the needs of a social event than social media marketing? The best way to plan out the social media strategy is in three parts—the pre-event, during event and (most importantly) post-event. Pre-event This is when…

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Facebook Working On Virtual Reality Apps

Posted in Facebook, Social Media Marketing on February 19th, 2015 by
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According to, Facebook believes that one day we will be able to connect with people via virtual reality apps. Users can eventually experience something though as they are physically there when they are not. View image | Chief product officer Chris Cox for Facebook addressed a group of people at the Code/Media conference…

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Emily Janny is Bad Rhino's New Blog Manager Intern!

Posted in Announcements on February 18th, 2015 by
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Hello guys, my name is Emily Janny. I am a freshman Digital Communication and Social Media major at Cabrini College. I grew up in Allentown, Pennsylvania with my parents and my younger sister Kaitlyn. There was a lot to do in Allentown from going to sporting events or going to great places to eat. I…

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Reputation Management and Social Media: Handling Disgruntled Customers Online

Posted in Case Studies, Reflections on February 16th, 2015 by
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“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you…

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