Case Studies

5 Brands That Are Killing It on Pinterest

Posted in Case Studies, How To, Pinterest, Social Media Marketing on August 7th, 2015 by
5 Brands to Follow on Pinterest

If you thought Pinterest was mostly a tool for making people feel inspired about things from hairstyles to crafts, that’s a little short-sighted. It can also be a powerful marketing machine, as long as you have a thorough understanding of your product and audience. Here are five brands that are making Pinterest work wonders for…

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Why Separating Social Channels Might Be Your Best Idea Yet

Posted in Case Studies on June 30th, 2015 by
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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it…

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How To Make Money With Facebook Ads — Client Case Study

Posted in Case Studies, Facebook, Social Media Advertising on June 18th, 2015 by
Blind Squirrel

There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To…

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How to Optimize Your LinkedIn Profile

Posted in Case Studies, LinkedIn on June 8th, 2015 by
How to Optimize Your LinkedIn Profile

  LinkedIn is one of the most popular social networking site for professionals. It’s the perfect place to make new connections and further your career. However, you can only benefit from LinkedIn if you use your profile the right way. How do you optimize your LinkedIn profile to get most from it? What are prospective…

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5 Social Media Strategies Your Business Needs to Utilize in 2015

Posted in Case Studies, Social Media Marketing on June 2nd, 2015 by

Heather Gjerde is a social media marketing professional based in San Diego, California. She currently manages social media for a health care organization and has experience in a variety of direct to consumer brands. Learn more by visiting Heather’s website, and you can also follow her on Twitter and connect with her on LinkedIn.   New businesses are utilizing…

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Facebook Metrics and Insights Needed When Launching a Social Media Engagement Campaign

Posted in Case Studies on April 10th, 2015 by
Social Media Marketing Plan

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to, Entrepreneur, and TechCrunch. You can follow him on Twitter, or you can reach him at  . .     Big data and analytics…

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What Is Social Selling Really About?

Posted in Case Studies on March 20th, 2015 by
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Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social.  Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice…

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4 Ways Ambassadors Benefit Your Online Brand

Posted in Case Studies on February 26th, 2015 by
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Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your…

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Reputation Management and Social Media: Handling Disgruntled Customers Online

Posted in Case Studies, Reflections on February 16th, 2015 by
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“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you…

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Top Social Media Strategies for Event Venues

Posted in Case Studies, Social Media Marketing on February 10th, 2015 by
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Social media works well for all industry types. Event venues, in particular, can benefit from social media. Whether your venue caters to concerts or is more suitable for corporate conferences, social media will improve your marketing capabilities and get the word out on your particular establishment. View image | Social Media Methods Which Produce…

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