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Proof That Organic Reach Isn’t Completely Lost

Posted in Facebook, Sports and Social Media on June 10th, 2016 by
Kid Golf

How social media managers feel immediately after posting content they think will do well.     Listen to any social media manager talk about the current state of Facebook and they’ll tell you that it’s largely a pay to play environment and that organic reach is donezo. Content may still be king, but advertising is…

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5 Brands That Are Killing It on Pinterest

Posted in Case Studies, How To, Pinterest, Social Media Marketing on August 7th, 2015 by
5 Brands to Follow on Pinterest

If you thought Pinterest was mostly a tool for making people feel inspired about things from hairstyles to crafts, that’s a little short-sighted. It can also be a powerful marketing machine, as long as you have a thorough understanding of your product and audience. Here are five brands that are making Pinterest work wonders for…

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Facebook Live Debuts, but Only for Celebrities

Posted in Facebook, Social Media Marketing on August 6th, 2015 by
Facebook Live

With so much attention on video streaming apps Meerkat and Periscope, it was only a matter of time before Facebook jumped on board. This week, the company announced Facebook Live, a feature in its Mentions app that allows celebrities to broadcast live videos to their followers. Of course, the drawback here is that only celebrities…

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Similar to LinkedIn, Facebook is Letting Users Test Profile Tags

Posted in Facebook, LinkedIn on July 30th, 2015 by
Facebook

Here’s a new one for you: Facebook is currently testing a feature that would allow users to add profile tags to their pages. The tags, ranging from skills to emojis (!), are very similar to the section of LinkedIn’s website that allows your colleagues to endorse you for various skills. Via The Next Web, a Facebook spokesperson added…

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Instagram Search Finally Debuts on the Web

Posted in Instagram, Social Media Marketing on July 22nd, 2015 by
Screen Shot 2015-07-22 at 5.11.04 PM

Roughy one month after announcing an overhauled Search and Explore tab on mobile devices, Instagram userscan now search for hashtags, users and locations on the Web. An Instagram spokesperson told Forbes that “Web search is part of a broader commitment to improving discovery across our platforms.” While there are no new updates exclusively for Web, the…

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Why Did Twitter Do Away with User Backgrounds?

Posted in Social Media Advertising, Twitter on July 21st, 2015 by
Bad Rhino Screenshot

  In case you missed it, Twitter caused quite a stir earlier this week when they removed user backgrounds from Twitter.com. Cover photos are still in tact, but the imagery users typically see on the side panels of Twitter.com are now a white/light blue color. Why the change? No one knows for sure, although the background is still…

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Should Facebook’s Floating Videos Feature Make YouTube Nervous?

Posted in Facebook, Social Media Advertising on July 7th, 2015 by
facebook

According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and…

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Instagram Makes Major Changes to Explore, Adds Trending Tags

Posted in Instagram, Social Media Marketing on June 25th, 2015 by
Instagram

Earlier this week, Instagram announced major changes to Instagram Search and their Explore section, as well as trending hashtags. For starters, users will now see new curated collections such as “Extreme Sports” and “Ancient Ruins.” Clicking on these collections will lead to suggested accounts to follow based on their appropriate categories. In other big news, searches on…

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Fine Tune Your Facebook Timeline with "See First" Feature

Posted in Facebook on June 22nd, 2015 by
Facebook Feed

According to TechCrunch, Facebook is testing a “See First” feature that would allow users to see recent posts from their best friends and favorite pages as soon as they log on to the site. This move is yet another way Facebook wants to improve the user experience. Facebook users can already receive notifications from friends and pages of…

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