Expert Interview: The Do’s and Don’ts of Using Social Media in Your Career Plan

Posted in Facebook, How To, Bad Rhino, LinkedIn on November 14th, 2016 by

Marty McDonald was recently a Guest on the Discover Your Talent podcast The Do’s and Don’ts of Using Social Media in Your Career Plan Job hunting and career moves in 2016 are no longer about a simple resume and references. Prospective employers and headhunters are looking for a well-rounded picture of their prospects, including how…

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Similar to LinkedIn, Facebook is Letting Users Test Profile Tags

Posted in Facebook, LinkedIn on July 30th, 2015 by

Here’s a new one for you: Facebook is currently testing a feature that would allow users to add profile tags to their pages. The tags, ranging from skills to emojis (!), are very similar to the section of LinkedIn’s website that allows your colleagues to endorse you for various skills. Via The Next Web, a Facebook spokesperson added…

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How to Optimize Your LinkedIn Profile

Posted in Case Studies, LinkedIn on June 8th, 2015 by
How to Optimize Your LinkedIn Profile

  LinkedIn is one of the most popular social networking site for professionals. It’s the perfect place to make new connections and further your career. However, you can only benefit from LinkedIn if you use your profile the right way. How do you optimize your LinkedIn profile to get most from it? What are prospective…

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4 LinkedIn Publishing Tips to Wow Your Network

Posted in Case Studies, LinkedIn on December 4th, 2014 by

How much time do you spend on LinkedIn? Since they’ve opened their publishing platform up to anyone, I’ve noticed myself on there a lot more. I’ll get a notification that someone in my network has published a new post and take a few minutes to look at it. Next thing I know, I’ve spent an…

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How to Use LinkedIn for Lead Generation for Your Small Business

Posted in How To, LinkedIn on May 19th, 2014 by

Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization…

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LinkedIn Unveils "How You're Connected" Tool

Posted in Social Media Marketing, LinkedIn on January 31st, 2014 by

LinkedIn unrolled on Thursday a new “How You’re Connected” tool, allowing users to further connect and establish rapport with one another. When you visit another user’s profile, you’ll see mutual connections. “How You’re Connected” expands upon these mutual connections by outlining how users know each other. “Today, we’re introducing a new ‘How You’re Connected’ tool…

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Introducing LinkedIn Showcase Pages – A Way for Brands and Users to Connect

Posted in Social Media Marketing, Social Media Advertising, LinkedIn on November 23rd, 2013 by

LinkedIn unveiled a new way to connect users with companies this week with the launch of LinkedIn Showcase Pages – a way for users to connect with particular brands. For example, users who follow the Microsoft company page were limited to just the company. But now, Microsoft has the chance to create a Showcase page…

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University Pages Become a Reality on LinkedIn

Posted in Social Media Marketing, LinkedIn on August 20th, 2013 by

In an effort to better assist students with their careers at an earlier age, LinkedIn announced yesterday that they will be introducing University Pages, beginning on September 12. “We believe University Pages will be especially valuable for students making their first, big decision about where to attend college,” Christina Allen, Director of Product Management at…

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Graph Search’s New Competition: LinkedIn

Posted in Social Media Marketing, LinkedIn on May 16th, 2013 by

The highly publicized Graph Search from Facebook is still in its beta format and only released to select users. LinkedIn, the professional social network, has taken advantage of the Graph Search delay and put out their own new and improved form: a search called Unified Search. Unified Search allows LinkedIn users to find professional content…

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New to LinkedIn Company Pages? Get Started in 3 Simple Steps (Infographic)

Posted in How To, LinkedIn on August 8th, 2012 by

There are over 2 million companies with company pages on LinkedIn. Yet there are around 30 million businesses in the United States alone. If you’re not using LinkedIn Company Pages, my infographic below should give you an introductory guide to setting up, and starting up, your business presence on LinkedIn. Now you must be asking, why…

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