How to Use YouTube for Your Small Business

Posted in Social Media Marketing, How To, YouTube on April 7th, 2015 by

While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017…

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Facebook Unrolling "Subscribe on YouTube" Feature

Posted in Social Media Marketing, Facebook, YouTube on February 20th, 2014 by

Facebook and YouTube seem to be working in conjunction, with some Facebook users noticing a “Subscribe on YouTube” button on videos in their News Feeds. The button only appears when you utilize YouTube’s Facebook sharing tool – a simple copy-and-paste into a status update won’t enable the feature. “It seems that this feature is enabled…

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The Wild Wild West of Online Video Ads – YouTube Advertising 101

Posted in How To, Social Media Advertising, YouTube on December 11th, 2013 by
Web Illustration

Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there,…

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YouTube Integrates Google+ into Comments

Posted in Social Media Marketing, YouTube, Google Plus on November 9th, 2013 by

YouTube has now upgraded their comments section, integrating it with a user’s Google+ account. Previously, comments were a long and unorganized list, with the most recent comments appearing first. Keeping track of conversations was nearly impossible until they allowed users to respond to each other. Top comments were ranked based on the most “thumbs up”…

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What to Consider Before Starting Your YouTube Marketing Campaign

Posted in Social Media Marketing, How To, YouTube on June 3rd, 2013 by

Are you having trouble with you regular marketing campaign? If you’ve been thinking about starting a new YouTube marketing campaign, this article will give you some tips to consider before you make that a reality. There is more than just posting videos to YouTube in order to actually have a successful marketing campaign on YouTube….

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3 Reasons B2B Companies Need to Take Advantage of YouTube

Posted in How To, YouTube on February 15th, 2013 by

Did you know that YouTube is one of the most-searched sites on the web, second only to Google? That’s right; although it’s famous for hosting viral videos like “Charlie bit my finger – again!” and “David After Dentist,” YouTube has also become a top resource for finding information on literally anything, from product demos to…

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