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Social Media Advertising

Why Did Twitter Do Away with User Backgrounds?

Posted in Social Media Advertising, Twitter on July 21st, 2015 by
Bad Rhino Screenshot

  In case you missed it, Twitter caused quite a stir earlier this week when they removed user backgrounds from Twitter.com. Cover photos are still in tact, but the imagery users typically see on the side panels of Twitter.com are now a white/light blue color. Why the change? No one knows for sure, although the background is still…

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Should Facebook’s Floating Videos Feature Make YouTube Nervous?

Posted in Facebook, Social Media Advertising on July 7th, 2015 by

According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and…

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How To Make Money With Facebook Ads — Client Case Study

Posted in Case Studies, Facebook, Social Media Advertising on June 18th, 2015 by
Blind Squirrel

There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To…

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What You Should Know About the New Hootsuite Ads Tool

Posted in Social Media Marketing, How To, Social Media Advertising on May 20th, 2015 by

If you spend a lot of time creating ads on Facebook, you’ll want to listen up. Hootsuite has anounced a brand new ads tool that aims to help business owners create high-performing ads in just two clicks. Hootsuite, well known for their social media dashboard, wants to help businesses save time and money and take…

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Twitter Changes Advertising Via New Analytics Homepage

Posted in Social Media Advertising on March 12th, 2015 by

Twitter is now trying to make it easier for people to promote their businesses. As of March 12th businesses will have a new type of homepage for reviewing analytics, according to The Next Web. Companies will now have access to a view of their Twitter account’s activity, including: The amount of times you have tweeted along with how…

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Sponsored Content on Instagram to Appear in Carousel Format

Posted in Social Media Marketing, Social Media Advertising, Instagram on March 4th, 2015 by

Video: A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo. Looking to help advertisers better tell their brand’s story on the platform, Instagram has announced that sponsored content will soon start to appear in a “carousel.” Instead of just one image, advertisers can post four unique images that users are able…

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Capitalize on Facebook Advertising with the New Ads Manager App

Posted in Social Media Advertising on February 25th, 2015 by

We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help…

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Instagram Users: Video Ads Are Coming

Posted in Social Media Marketing, Social Media Advertising, Instagram on October 30th, 2014 by

  #173236976 / gettyimages.com   Since June of 2013 Instagram has been given their users the ability to post videos to their news feeds. The company has had their eyes set on video adverting within the feed since then. According to Mashable.com, as of now these new video ads have been seen only on the…

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3 Reasons You Should Still Advertise on Facebook

Posted in Case Studies, Facebook, Social Media Advertising on July 29th, 2014 by

I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has severely…

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Instagram Tests Video Advertisements

Posted in Social Media Marketing, Social Media Advertising, Instagram on April 30th, 2014 by

According to SimplyMeasured.com, as Instagram has been doing with pictures, now the social media powerhouse is delicately testing their new video advertisements for businesses such as Levi’s, Starwood and Taco Bell. With the advent of this new branding tool, businesses who choose to advertise on Instagram now have an opportunity to tell even more of…

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