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Reflections

Why Your Company Needs to Worry About Customer Service on Social Media

Posted in Reflections on July 15th, 2015 by
customer service

  While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need…

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Social Media Marketing in a Millennial World

Posted in Reflections on June 10th, 2015 by

Everywhere we turn, we hear about tailoring our social media marketing to millennials. It’s in the newsletters in our inboxes, the webinars we see advertised and the luncheon speaker we listen to on a weekday afternoon. We hear about how we should be listening to what they think, how they feel and what they’re interested…

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4 Recent Twitter Updates to Check Out

Posted in Reflections, Twitter on April 28th, 2015 by

A lot has been happening with Twitter recently. Actually, there’s always a bunch happening with Twitter. But since it’s such a insane flow of constant information, and we’re programmed to check in, tweet, retweet, favorite, and maybe read a few things, at the speed of light, you may have missed some recent changes. Here are…

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Facebook Launches On This Day

Posted in Facebook, Reflections on March 28th, 2015 by

The third party app Time Hop, has found itself a huge competitor. Social media powerhouse Facebook has announced the launch of On This Day. The addition to Facebook will grant users “a new way to look back at things you have shared and posts you’ve been tagged in,” as stated on Facebook Newsroom. On This…

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Analyzing Facebook Messenger’s New (and Free) Friend-To-Friend Payments Feature

Posted in Social Media Marketing, Reflections on March 17th, 2015 by

Do you ever have a hard time getting money to your friends?  Well that will all change with Facebook’s newest enhancement. You can now transfer money through Facebook Messenger.  You click on the money symbol and enter your debit card information.  Once the numbers are entered, you enter the amount of money you want to…

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Why Your Twitter Strategy May Be Hurting Your Brand

Posted in Reflections on March 13th, 2015 by

If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No…

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Reputation Management and Social Media: Handling Disgruntled Customers Online

Posted in Case Studies, Reflections on February 16th, 2015 by

“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you…

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Bad Rhino Interview with Author Pamela Herrmann – The Customer Manifesto

Posted in Reviews, Reflections on November 23rd, 2014 by

Bad Rhino’s own Marty McDonald had an opportunity to sit down and interview Pamela Herrmann, Author of The Customer Manifesto.  Marty read the book and was impressed how it tied Social Media and good common sense Customer Service. Listen to the Audio here: About Pamela Herrmann: Pamela Herrmann is the best selling author of Breaking Through….

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How Un-Flashy Companies Can Have Great Social Media

Posted in Reflections on September 10th, 2014 by

  Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet…

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Summer Reading: 5 Books to Increase Your Social Media Knowledge

Posted in Social Media Marketing, Reviews, Reflections on July 17th, 2014 by

Use downtime during the summer to catch up on your business reading list. Summer is here, and that usually means a slowdown in workload for most small business owners. The summer is a great time to rejuvenate. Taking a vacation from your small business is one way to renew yourself. Another way is to increase…

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