Veronica Dodd is a senior at Ferris State University, pursuing a B.S. in Business, majoring in Public Relations and graduating in December 2013. She is actively involved in FSU PRSSA (Public Relations Student Society of America) and FSU CAC (Colleges Against Cancer). Other things that she enjoys include writing, reading, being active, animals and all Detroit sports, especially the Tigers.
The MLB has seen a significant increase in social media activity during this year’s Spring Training. While most MLB teams are striking out, the four teams already hitting social media home runs are the Boston Red Sox, New York Yankees, San Francisco Giants and the Chicago Cubs.
New York Yankees: 6.2 million
Boston Red Sox: 3.7 million
Chicago Cubs: 1.7 million
San Francisco Giants: 1.6 million
The Yankees take the lead! All four teams post regularly with content ranging from apparel to player updates. The Yankees have a large and loyal fan base, and it shows on Facebook.
New York Yankees: 835,000
San Francisco Giants: 396,000
Boston Red Sox: 382,000
Chicago Cubs: 206,000
That makes two in a row for the Yankees. They more than double the other teams regarding Twitter followers. Last year’s World Series Champions come in second place. As far as Twitter appearance goes, the Yankees and Giants have the best-looking Twitter profiles. The Giants’ background is a picture of the team after they won last year’s World Series and the Yankees’ background says “A Timeless Legacy.” Both are strong and engaging images. The Yankees stick to their official hashtag #Yankees throughout the whole year, while the Red Sox use different hashtags for each season, like #RedSox2013 for example. That unique hashtag keeps fans informed, no matter what the season.
New York Yankees: 105,000
Chicago Cubs: 18,000
Boston Red Sox: 9,000
San Francisco Giants: 4,000
The Yankees win again. Although the Cubs and Yankees are both nearing 150 photos, the Yankees have almost six times as many followers.
Chicago Cubs: 1.3 million
New York Yankees: 7,100
San Francisco Giants: 5,400
Boston Red Sox: 4,000
The Cubs finally score and prevent the Yankees from a social media sweep! They have a large fan base on Pinterest and have taken advantage of it by having the most amount of pins out of the four teams. The Cubs hit a Pinterest Grand Slam!
Who is winning this Spring Training? In terms of social media, there is no competition: the Yankees are blowing everyone out of the water in all categories besides Pinterest. If social media success reflects the success of the season, the Yankees will be facing and beating the Cubs in the World Series.