Why Did Twitter Do Away with User Backgrounds?

Posted in Social Media Advertising, Twitter on July 21st, 2015 by
Bad Rhino Screenshot

  In case you missed it, Twitter caused quite a stir earlier this week when they removed user backgrounds from Cover photos are still in tact, but the imagery users typically see on the side panels of are now a white/light blue color. Why the change? No one knows for sure, although the background is still…

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Should Facebook’s Floating Videos Feature Make YouTube Nervous?

Posted in Facebook, Social Media Advertising on July 7th, 2015 by

According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and…

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How To Make Money With Facebook Ads — Client Case Study

Posted in Case Studies, Facebook, Social Media Advertising on June 18th, 2015 by
Blind Squirrel

There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To…

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Just Announced: Twitter's Audience Insights Tool

Posted in Twitter on May 27th, 2015 by

Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are…

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What You Should Know About the New Hootsuite Ads Tool

Posted in How To, Social Media Advertising, Social Media Marketing on May 20th, 2015 by
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If you spend a lot of time creating ads on Facebook, you’ll want to listen up. Hootsuite has anounced a brand new ads tool that aims to help business owners create high-performing ads in just two clicks. Hootsuite, well known for their social media dashboard, wants to help businesses save time and money and take…

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Bad Rhino Reading: How to Grow Your Facebook Audience

Posted in Facebook, Featured Articles, How To on April 25th, 2015 by

Website: Social Media Examiner Article: How to Grow Your Facebook Audience – 8 Success Tips Tired of posting quality content to your Facebook page but getting the same old number of likes? Here are a couple of quick tips to better engage your Facebook audience. 1. Add a Facebook Like Button or Box to Your Website…

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Facebook Wants to Make Your News Feed More Friend-Focused

Posted in Social Media Marketing on April 23rd, 2015 by
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Soon enough, Facebook users will start to see fewer updates from Pages popping up on their News Feed. Instead, friend updates will reign supreme. According to The Verge, users will see more posts in their News Feed of “friends they care about” higher up in their News Feed. Pages created by advertisers and brands will therefore appear less your News Feed….

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Twitter Changes Advertising Via New Analytics Homepage

Posted in Social Media Advertising on March 12th, 2015 by
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Twitter is now trying to make it easier for people to promote their businesses. As of March 12th businesses will have a new type of homepage for reviewing analytics, according to The Next Web. Companies will now have access to a view of their Twitter account’s activity, including: The amount of times you have tweeted along with how…

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Sponsored Content on Instagram to Appear in Carousel Format

Posted in Instagram, Social Media Advertising, Social Media Marketing on March 4th, 2015 by
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Video: A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo. Looking to help advertisers better tell their brand’s story on the platform, Instagram has announced that sponsored content will soon start to appear in a “carousel.” Instead of just one image, advertisers can post four unique images that users are able…

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Capitalize on Facebook Advertising with the New Ads Manager App

Posted in Social Media Advertising on February 25th, 2015 by

We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help…

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