B2B Video Marketing: Why B2B Companies Should Use YouTube

Posted in Case Studies on August 22nd, 2013 by

Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than…

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How Businesses Can Utilize SlideShare

Posted in How To on July 24th, 2013 by

While SlideShare was originally created to make it easier for employees to share information with one another, it’s since morphed into a unique social media platform. SlideShare is most similar to YouTube in that it allows users to share videos. But there’s more to it than that – users can also post and discuss webinars,…

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3 Quick and Dirty Social Tips for B2B Marketers

Posted in Case Studies on May 23rd, 2013 by

Erica Bell is the Social Media Specialist at She also writes on number of topics including online marketing and shares small business tips. You can connect with on Facebook or Twitter!   . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good…

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What Makes B2B Marketing Different from B2C (And Where Social Media Fits In)

Posted in Case Studies on March 19th, 2013 by

Vincent Clarke is an inbound marketing analyst for USB Memory Direct, a B2B wholesaler of custom USB drives for promotional marketing. As a B2B marketer, he engages in social media, content strategy, and adapting mainstream B2C marketing techniques to B2B. Connect with him @_vhclarke. Business-to-business (B2B) and business-to-consumer (B2C) marketing involves two completely different approaches….

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How to Take Advantage of Tumblr for B2B Marketing

Posted in How To on March 12th, 2013 by
Motivators Tumblr

Tumblr is one of today’s fastest-growing social networks. And with a global audience of more than 150 million people, it’s not surprising that companies are rushing to get on board. In fact, you’ll find a lot of your favorite brands are already on Tumblr, from DKNY to Dior. (See Social Fresh’s list of 60 brands…

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3 Reasons B2B Companies Need to Take Advantage of YouTube

Posted in How To, YouTube on February 15th, 2013 by
YouTube for B2B Image

Did you know that YouTube is one of the most-searched sites on the web, second only to Google? That’s right; although it’s famous for hosting viral videos like “Charlie bit my finger – again!” and “David After Dentist,” YouTube has also become a top resource for finding information on literally anything, from product demos to…

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5 Tips for Bringing B2B to the Social Sphere

Posted in How To on November 1st, 2012 by

Amanda LaRiviere is writer, blogger and the Corporate Social Media Manager for Cassidy Turley. She spent much of her career on the road, as an international adventure travel guide, before making the decision that she was meant to be part of the creative think-tank that drives business. You can follow her latest adventures and tweet her @AmandaLaRiviere….

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