5 Social Media Strategies Your Business Needs to Utilize in 2015

Posted in Case Studies, Social Media Marketing on June 2nd, 2015 by

Heather Gjerde is a social media marketing professional based in San Diego, California. She currently manages social media for a health care organization and has experience in a variety of direct to consumer brands. Learn more by visiting Heather’s website, and you can also follow her on Twitter and connect with her on LinkedIn.   New businesses are utilizing…

Read More

Building Relationships on Twitter in 140 Characters or Less

Posted in How To, Twitter on April 21st, 2015 by

Social Media is all about relationships. Some people seem to think it’s about a relationship with themselves, but that defeats the very meaning of “social”. Brands sometimes think it’s the perfect place to promote their product. Wrong again! Social Media is about being social – it’s an interaction between people. You don’t post something just…

Read More

Facebook Metrics and Insights Needed When Launching a Social Media Engagement Campaign

Posted in Case Studies on April 10th, 2015 by
Social Media Marketing Plan

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to, Entrepreneur, and TechCrunch. You can follow him on Twitter, or you can reach him at  . .     Big data and analytics…

Read More

Tips for Increasing the Number of Followers on Instagram

Posted in How To, Instagram on March 31st, 2015 by

Businesses rely on various forms of social media to boost their consumer base number and get the word out when it comes to their business offerings. Although Facebook and Twitter are two top methods of online business marketing, Instagram is equally as important. Instagram allows business owners to showcase photos of their products and add…

Read More

Bad Rhino Reading: How to Double Your Twitter Followers in 5 Minutes a Day

Posted in Featured Articles, Twitter on March 21st, 2015 by
Double Followers

Website: Post Planner Article: Here’s How to Double Your Twitter Followers in 5 Minutes a Day Ever wonder how some people have tons of Twitter followers but you don’t?  Here are some helpful tips for doubling your number of followers. 1. Perfect Your Profile The first key to your profile is an awesome profile picture.  A close-up of…

Read More

Why Your Twitter Strategy May Be Hurting Your Brand

Posted in Reflections on March 13th, 2015 by

If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No…

Read More

Social Media & Personal Branding: Why Does It Matter?

Posted in Case Studies on December 23rd, 2014 by

Personal branding has ballooned into a major topic this year on social media. Before we could only look up to the influencers in our industry, hoping to get noticed. But with so many sites to publish our own content on, such as LinkedIn Publisher, Medium and others, a whole new world has opened up for…

Read More

Bad Rhino Reading: 4 Tactics to Build Twitter Engagement

Posted in Featured Articles on August 9th, 2014 by

Website: Social Media Examiner  Article: 10 Twitter Tactics to Increase Your Engagement  Engagement is the bread and butter of Twitter. If you’re not getting it, you’re going to be going hungry. If your followers are not engaged with the content you are posting, your social media presence is futile. Here are 4 easy ways to build up your…

Read More

Events & Social Media: 15 Tips to Engage Before, During & After an Event

Posted in How To on July 15th, 2014 by

Incorporating social media into your nonprofit event, or any event for that matter, is a great way to build relationships with your audience in a comfortable format. It’s also a great way to ramp up an event and keep the conversations alive after everyone goes home. But, being truly engaging with live events means more than…

Read More

How to Spark Social Activity by Creating an Engaging Tweet

Posted in How To, Twitter on May 21st, 2014 by
Screen Shot 2014-05-21 at 1.13.45 AM

#185075141 / So by now you should know that your company should be on Twitter. If not, call me. I’ll explain it to you again. The next step is making sure twitter is actually working for you. Getting your audience to engage with your tweets is key. You want people paying attention to what…

Read More