Instagram Makes Major Changes to Explore, Adds Trending Tags

Posted in Social Media Marketing, Instagram on June 25th, 2015 by

Earlier this week, Instagram announced major changes to Instagram Search and their Explore section, as well as trending hashtags. For starters, users will now see new curated collections such as “Extreme Sports” and “Ancient Ruins.” Clicking on these collections will lead to suggested accounts to follow based on their appropriate categories. In other big news, searches on…

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Promoting Your Event With Social Media Marketing

Posted in Social Media Marketing, Featured Articles on February 21st, 2015 by

Website: Business 2 Community Article: How to Promote Your Event With Social Media Marketing What better way to help facilitate the needs of a social event than social media marketing? The best way to plan out the social media strategy is in three parts—the pre-event, during event and (most importantly) post-event. Pre-event This is when…

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What to Expect in Social Media Marketing in 2015

Posted in Social Media Marketing, How To on January 16th, 2015 by

When you type the name of a business into your browser and hit search, what kinds of things come up? A Yelp profile? A Facebook page? Blog posts? A business website? Or all of the above? The answer is usually E. Regardless of what and how you manage your own business website, social media affects…

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Bad Rhino Reading: 3 Ways to Use Google+ Better

Posted in Featured Articles on October 4th, 2014 by

Website: Business 2 Community Article: 5 Ways To Make Your Google+ Presence Stand Out Google+ is so underutilized. The best part about Google+ is that it’s amazing for SEO and if used the right way can become a useful asset to anyone on it. Business 2 Community call it a mixture of Facebook, Twitter and…

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Anti-Social: 5 Event Missteps to Avoid When Using Social Media

Posted in Case Studies on November 26th, 2013 by

These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference.  As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free…

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Research Shows What Works, Doesn't For Facebook Pages

Posted in Social Media Marketing, Facebook, Social Media Advertising on October 10th, 2013 by

Whether or not it was use of hashtags, sponsored stories or another slew of bold updates, there’s no doubt Facebook has taken large steps to ensure and improve its marketability. But how well does everything work? Social Media Examiner had the chance to conduct research, and the results are interesting. The first report from SME…

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7 Tips for Using Hashtags for a Healthy Social Media Campaign

Posted in How To on September 4th, 2013 by

When planning a social media campaign, one of your first go-to tools will be Twitter. With over 500 million active users, it’s not very hard to see why. Chances are, the audience you are trying to capture is already on this social network site, you just need to find a way to garner their attention….

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Facebook Adds Hashtag Support

Posted in Social Media Marketing, Facebook on June 12th, 2013 by

But now, Facebook’s loner status is a thing of the past. The social media giant announced in a blog post Wednesday that hashtags would be rolled out to a small percentage of users, before being fully integrated.

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The Rising Popularity of Hashtags, Both On and Offline

Posted in Case Studies on April 18th, 2013 by

The hashtag was first introduced to Twitter in 2007, when Chris Messina tweeted the following: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” And the rest, as they say, is history. Today, hashtagging is a prominent feature on some of the world’s most popular social networks, from Twitter (obviously)…

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