Just Announced: Twitter's Audience Insights Tool

Posted in Twitter on May 27th, 2015 by

Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are…

Read More

Facebook Wants to Make Your News Feed More Friend-Focused

Posted in Social Media Marketing on April 23rd, 2015 by
Screen Shot 2015-04-29 at 7.38.35 PM

Soon enough, Facebook users will start to see fewer updates from Pages popping up on their News Feed. Instead, friend updates will reign supreme. According to The Verge, users will see more posts in their News Feed of “friends they care about” higher up in their News Feed. Pages created by advertisers and brands will therefore appear less your News Feed….

Read More

Building Relationships on Twitter in 140 Characters or Less

Posted in How To, Twitter on April 21st, 2015 by

Social Media is all about relationships. Some people seem to think it’s about a relationship with themselves, but that defeats the very meaning of “social”. Brands sometimes think it’s the perfect place to promote their product. Wrong again! Social Media is about being social – it’s an interaction between people. You don’t post something just…

Read More

How SEO and Content Marketing Can Help Your Small Business

Posted in Case Studies, Social Media Marketing on February 4th, 2015 by
Screen Shot 2015-02-04 at 10.51.01 AM

Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here. …

Read More

Bad Rhino Reading: 4 Ways to Improve Instagram Marketing

Posted in Featured Articles, Instagram on December 13th, 2014 by

  Article: 5 Ways to Improve Your Instagram Marketing Website: Social Media Examiner  Instagram is more than just a fluffy, picture sharing social network. There are many ways to use Instagram to bring in big results for your business. Here are 4 ways to improve your Instagram marketing. 1. Add a Link Add a link…

Read More

4 LinkedIn Publishing Tips to Wow Your Network

Posted in Case Studies, LinkedIn on December 4th, 2014 by

How much time do you spend on LinkedIn? Since they’ve opened their publishing platform up to anyone, I’ve noticed myself on there a lot more. I’ll get a notification that someone in my network has published a new post and take a few minutes to look at it. Next thing I know, I’ve spent an…

Read More

Bad Rhino Interview with Author Pamela Herrmann – The Customer Manifesto

Posted in Reflections, Reviews on November 23rd, 2014 by
Screen Shot 2014-12-03 at 2.01.05 PM

Bad Rhino’s own Marty McDonald had an opportunity to sit down and interview Pamela Herrmann, Author of The Customer Manifesto.  Marty read the book and was impressed how it tied Social Media and good common sense Customer Service. Listen to the Audio here: About Pamela Herrmann: Pamela Herrmann is the best selling author of Breaking Through….

Read More

Social Media Marketing and Golf

Posted in Sports and Social Media on November 22nd, 2014 by

Be sure to check out another Bad Rhino presentation at the Philly Ad Club.

Read More

Social Media Strategies for Specialty Boutiques

Posted in Case Studies on November 12th, 2014 by
Screen Shot 2014-11-13 at 4.47.23 PM

#181215199 / Specialty boutiques are retailers you will find in all locations these days, cities and suburbs alike. There is a competitive feature regarding these types of shops, especially amongst those in the same area which deal in the same types of products. For this reason, marketing is extremely important. Fortunately, there are many…

Read More

10 Most Useful Chrome Plugins for Social Media Marketers

Posted in How To on September 12th, 2014 by

We have a lot to do every day. Compose tweets. Post tweets. Respond to tweets. Measure impact of tweets. Wash, rinse, and repeat for: Facebook. LinkedIn. Google+. Pinterest. Instagram. Vine. I could go on, but I’m about to give myself a panic attack and want to save you from that. So, yeah. Social media marketing?…

Read More