Facebook Metrics and Insights Needed When Launching a Social Media Engagement Campaign

Posted in Case Studies on April 10th, 2015 by
Social Media Marketing Plan

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to, Entrepreneur, and TechCrunch. You can follow him on Twitter, or you can reach him at  . .     Big data and analytics…

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The Importance of Marketing Integration

Posted in Case Studies on February 6th, 2013 by
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Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand…

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Are Your Social Media Campaigns Working?

Posted in Case Studies on December 18th, 2012 by

If you’re not measuring the ROI of your social media campaigns, how do you know if your efforts are worth it?  Are you evaluating your content to see what’s working and what’s not?  If you aren’t doing either, how do you know which way to construct your social media strategy? As a consultant, I noticed…

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Metrics That Matter: Measuring Social Media

Posted in How To on June 28th, 2012 by

Chris Shaffer recently joined the team at Greener Grass Marketing as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Greener Grass Marketing blog, where he writes both standard content and a weekly column called…

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