The Power of Using Testimonials on Your Website – And How to Do It

Posted in How To, Social Media Marketing on March 5th, 2015 by
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If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers…

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Your Tweets Will Soon Appear in Google Search Results

Posted in Social Media Marketing on February 5th, 2015 by

Twitter reaches deal to show tweets in Google search results — Bloomberg Business (@business) February 5, 2015 Twitter and Google have reportedly reached a deal this week that will allow users to see their 140-character tweets in Google search results for the first time since 2011. According to Bloomberg, users will see these changes in…

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How SEO and Content Marketing Can Help Your Small Business

Posted in Case Studies, Social Media Marketing on February 4th, 2015 by
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Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here. …

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Bad Rhino Reading: Social Media & Its 5 Benefits to SEO

Posted in Featured Articles on May 24th, 2014 by

Website: Business 2 Community Article: Why Strong Social Media Benefits Your SEO There was a time when merely building more links than competitors meant good SEO. However, links alone no longer will do it. A strong social media presence is where it’s at. Here are 5 reasons a strong social media presence benefits SEO. 1. SEO…

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How SEO Plays A Part In Small Business Marketing

Posted in How To on April 28th, 2014 by

When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search…

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Keyword Planning for Facebook Advertising: Alternatives to Google’s Keyword Tool

Posted in Reviews on March 13th, 2014 by

Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that…

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Best SEO Practices for Small Businesses

Posted in How To on February 24th, 2014 by

Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . In today’s business world, marketing is everything. This is especially true in the case of small…

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7 SEO Tactics to Avoid

Posted in Case Studies on October 7th, 2013 by

Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. You can contact him on LinkedIn, Google+, or Twitter.     There’s no disputing the impact that search engines have on today’s world. They have revolutionized the way people find information and are one of the top two Internet activities (the…

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The Latest and Greatest SEO Strategies

Posted in Case Studies on June 27th, 2013 by

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for, a nationally recognized SEO consulting firm that offers national and local SEO services to a wide range of companies across the country. Visit their website for more info.   When it comes to SEO, there…

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What I’ve Learned About Blog Analytics

Posted in Case Studies on March 14th, 2013 by

Whether an experienced marketer or simply an intern getting their feet wet in social media marketing, a lot can be learned from blog analytics. Of course, analytics alone are not all one needs to know when it comes to understanding the success of a blog or campaign. It is still imperative to focus on each…

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