Small Business

Facebook Business Pages Could Soon Use "Saved Replies"

Posted in Facebook, Social Media Marketing on June 3rd, 2015 by

Aiming to improve the online customer service experience, Facebook is testing a “Saved Replies” feature that could soon be utilized by all business pages. The feature would save business owners time by allowing them to simply write and save a response that they frequently send out to customers, as opposed to having to type out a new…

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How to Use YouTube for Your Small Business

Posted in How To, Social Media Marketing, YouTube on April 7th, 2015 by

While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017…

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What Is Social Selling Really About?

Posted in Case Studies on March 20th, 2015 by
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Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social.  Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice…

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Reputation Management and Social Media: Handling Disgruntled Customers Online

Posted in Case Studies, Reflections on February 16th, 2015 by
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“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you…

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How SEO and Content Marketing Can Help Your Small Business

Posted in Case Studies, Social Media Marketing on February 4th, 2015 by
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Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here. …

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How to Boost Your Mobile Site with Google Mobile Analytics

Posted in How To on January 28th, 2015 by
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Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at   . By now it should be…

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4 Tips for Using Twitter to Generate Leads for Your Small Business

Posted in How To, Twitter on October 1st, 2014 by
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  #186871887 / Social media is a solid strategy for generating new leads and ultimately gaining new customers for your small business. When you think of social media platforms to use to gain new customers, Twitter may not immediately come to mind. Instead, you may think of LinkedIn as the ultimate lead generating tool…

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Are You Using Social Monitoring to Tomorrow's Standards?

Posted in Case Studies on August 29th, 2014 by

As companies and organizations have begun to embrace social media, they have been “listening” to what customers are saying about their brand. This has been an effective channel for understanding their customers’ perception of their services and products. This approach has also allowed companies to address service issues in a more responsive way when customers…

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What Every Business Needs In Their Marketing Toolkit

Posted in Case Studies on August 27th, 2014 by
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Annaliese Henwood is the Content Marketing Specialist with Virtual Forge, Inc. Follow her on Twitter for marketing tips and advice. . . What is supposed to be in a marketing toolkit? It honestly depends on who your target audience is, but there are some things every business and organization needs to consider adding: An online presence A…

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How to Put Your Fall Social Media Strategy into Gear

Posted in How To on August 21st, 2014 by
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Solidify a social media strategy for your small business before the fall begins. Whether you’re ready to admit it or not, summer will soon come to an end. Right now, your business goals should definitely include making the most of the remainder of the summer. But, you’ll soon need to gear up for the fall….

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