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social selling

What Is Social Selling Really About?

Posted in Case Studies on March 20th, 2015 by

Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social.  Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice…

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3 Ways to Find Your Target Audience on Social Media

Posted in How To on August 26th, 2014 by

#186560915 / gettyimages.com You know who your potential clients are, so it’s just important to know where they are. Where are they spending their time? Who are they interacting with? What are they sharing? By knowing where your audience is spending the most time, you can plan and create different strategies and campaigns for each….

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Social Selling: The Key to Improving Your Sales

Posted in Case Studies, How To on June 13th, 2014 by

#164900257 / gettyimages.com HubSpot.com defines social selling as “when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.”  However, I believe it’s even more than that. Sales is all about relationships. Social media is the…

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