Social Media and the NBA Playoffs: Which Team Has the Best Facebook Cover Photo?

Posted in Sports and Social Media on May 12th, 2014 by

Cabrini College junior Nick Cipollone is the Sports Editor for The Loquitur, Sports Anchor for LOQation News Program and a Social Media Specialist at Bad Rhino, Inc. Nick also serves as the Social Media Manager for Cabrini’s Center for Career and Professional Development. Follow Nick on Twitter.  We are down to the semi-finals in the NBA playoffs and our semi-final…

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Social Media and Hockey Unite: Recapping the 2014 NHL Winter Classic

Posted in Sports and Social Media on January 1st, 2014 by

For hockey fans, the first day of 2014 is always a big deal. In addition to being the start of a brand-new year, fans around North America get to look forward to the league’s annual outdoor game, officially known as the NHL Winter Classic. This year, the outdoor matchup featured the Toronto Maple Leafs and…

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Top Athlete Tweets from Week 1 in the NFL

Posted in Sports and Social Media on September 10th, 2013 by

A look at a few of the top NFL Week 1 Twitter reactions from spectators around the pro sports world, because why not? Mamba Flow * Man Swoon* Great Flow #Eagles . #keepfocus 1gm doesn’t make a season but its a damn good start ! — Kobe Bryant (@kobebryant) September 10, 2013 Be Nice, LeBron…

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5 Digital Resources You’ll Need this NFL Season

Posted in Case Studies on August 23rd, 2013 by

No time to waste with a bloggy intro. We are already three weeks deep into the 2013-14 NFL Preseason, so let’s run the hurry up here. 1. The Entire Bleacher Report lead writing staff It’s no secret Bleacher Report does a bang-up job at delivering any sports news you are looking for, but powering up…

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7 Creative Ways NFL Teams Used Instagram This Offseason to Demonstrate Their Social Media Savviness

Posted in Case Studies on August 8th, 2013 by
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While football fans around the country anxiously await the start of the 2013 NFL regular season, many of their favorite teams have been extremely active online and through social media. With the recent addition of Instagram video, teams have been using the app to feature interviews with new players and give fans access to team…

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How Social Media Helped Steve Delabar and Freddie Freeman Win MLB's #FinalVote Competition

Posted in Case Studies, Instagram, Sports and Social Media on July 12th, 2013 by

Since 2002, Major League Baseball has counted on its loyal fans to choose the final representative for both the American Leauge and National League All-Star teams. While voting is primarily held online, text message voting was introduced back in 2005 and Twitter voting came into play just one year ago. Twitter hashtags were the way…

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#NewStorm: Hurricanes Use Instagram to Tease, Unveil New Uniforms

Posted in Instagram, Social Media Marketing on June 5th, 2013 by
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In what became known as “#NewStorm,” the Canes would post one picture every day, including pictures of striping on the jersey, the 12 on captain Eric Staal’s sleeve and more.

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Meme Madness: 15 Memes You Might Have Missed This Tourney

Posted in Sports and Social Media on April 9th, 2013 by

Now that the madness that is known as the NCAA Men’s Basketball Tournament has been capped by a Louisville Cardinals championship win, we felt it appropriate to take a look back on some of the top memes that rocked the interwebz during this year’s tourney. From imaginary bowls of cereal to a Kevin Love doppelganger,…

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Social Media and the MLB: Spring Training Winners

Posted in Case Studies on March 20th, 2013 by
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Veronica Dodd is a senior at Ferris State University, pursuing a B.S. in Business, majoring in Public Relations and graduating in December 2013. She is actively involved in FSU PRSSA (Public Relations Student Society of America) and FSU CAC (Colleges Against Cancer). Other things that she enjoys include writing, reading, being active, animals and all…

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Sports Teams Need to Have a Voice on Social Media

Posted in Case Studies on July 11th, 2012 by

_ If you’re a diehard sports fan, chances are you do everything you can to keep up-to-date with your favorite teams. You watch games, check the standings religiously and don your team’s apparel as much as possible. But do you follow the official social media accounts of your favorite teams? More importantly, do the people…

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