Why Did Twitter Do Away with User Backgrounds?

Posted in Social Media Advertising, Twitter on July 21st, 2015 by
Bad Rhino Screenshot

  In case you missed it, Twitter caused quite a stir earlier this week when they removed user backgrounds from Cover photos are still in tact, but the imagery users typically see on the side panels of are now a white/light blue color. Why the change? No one knows for sure, although the background is still…

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Why Separating Social Channels Might Be Your Best Idea Yet

Posted in Case Studies on June 30th, 2015 by
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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it…

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Twitter Direct Messages No Longer Limited to 140 Characters

Posted in Twitter on June 12th, 2015 by

It’s been a busy week for Twitter. After news broke that CEO Dick Costolo would be leaving the company, Twitter’s Developer Team announced that direct messages will no longer be limited to 140 characters beginning in July. The move could be great for customer service communication between brands and personal accounts, as everything can now…

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Animated GIFs Will Be Coming to Facebook News Feeds Everywhere

Posted in Facebook, Social Media Marketing on June 1st, 2015 by

In a well-received announcement, Facebook declared that animated GIFs will now be supported and should soon begin appearing in users’ News Feeds. The news comes roughly one year after Twitter added GIF support last summer. Facebook had previously wanted to avoid cluttering News Feeds with memes and GIFs, but as TechCrunch notes, the company has decided…

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Just Announced: Twitter's Audience Insights Tool

Posted in Twitter on May 27th, 2015 by

Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are…

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How to Choose the Social Media Platform That’s Right for Your Small Business

Posted in How To, Social Media Marketing on May 14th, 2015 by
Choosing the right social media platform for your business

Social media is no longer something you can choose to be a part of or not; it’s a necessity. Whether you’re a small business or big, you absolutely need some kind of social presence. The problem is, there are so many networks out there it can be terrifying when you have to narrow things down,…

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4 Recent Twitter Updates to Check Out

Posted in Reflections, Twitter on April 28th, 2015 by

A lot has been happening with Twitter recently. Actually, there’s always a bunch happening with Twitter. But since it’s such a insane flow of constant information, and we’re programmed to check in, tweet, retweet, favorite, and maybe read a few things, at the speed of light, you may have missed some recent changes. Here are…

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Building Relationships on Twitter in 140 Characters or Less

Posted in How To, Twitter on April 21st, 2015 by

Social Media is all about relationships. Some people seem to think it’s about a relationship with themselves, but that defeats the very meaning of “social”. Brands sometimes think it’s the perfect place to promote their product. Wrong again! Social Media is about being social – it’s an interaction between people. You don’t post something just…

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Bad Rhino Reading: 4 Ways to Use Twitter Video for Your Business

Posted in Featured Articles, Twitter on April 18th, 2015 by

Website: Social Media Examiner Article: 4 Ways to Use Twitter Video for Your Business Did you ever think that Twitter would have video option? Well, now they do. Twitter just recently updated the app so that people can post videos on twitter. Here are 4 ways to help: 1. Respond to Tweets With Video Twitter adding…

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Twitter Debuts New Look

Posted in Twitter on April 16th, 2015 by
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Twitter has become a a big part of where people are able to see what is going on in the world. According to Twitter, a big change will be happening for users who have a Twitter account but do not necessarily log in every day or even every week. Twitter is making it so they are…

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