Should Facebook’s Floating Videos Feature Make YouTube Nervous?

Posted in Facebook, Social Media Advertising on July 7th, 2015 by

According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and…

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Bad Rhino Reading: 4 Ways to Use Twitter Video for Your Business

Posted in Featured Articles, Twitter on April 18th, 2015 by

Website: Social Media Examiner Article: 4 Ways to Use Twitter Video for Your Business Did you ever think that Twitter would have video option? Well, now they do. Twitter just recently updated the app so that people can post videos on twitter. Here are 4 ways to help: 1. Respond to Tweets With Video Twitter adding…

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Twitter's Newest Features: Private Group Conversations and Video Uploading

Posted in Social Media Marketing, Twitter on January 27th, 2015 by
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New! Use Direct Messages to speak privately with a group of up to 20 people. Share Tweets, show emoji & be yourself. — Twitter (@twitter) January 27, 2015 This week, Twitter announced two new soon-to-debut features, one of which is the ability to send Direct Messages to a group of friends (up to 20 users)….

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Featured Videos are Coming to Facebook Pages

Posted in Facebook, Social Media Marketing on December 30th, 2014 by

  According to, Facebook may be rolling out a redesigned Videos section for certain pages. As seen in the above photo, ABC News is one of the first pages to be equipped with the new design, which allows pages to include a featured video under the Videos section on Facebook. According to the article,…

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Insta-Takeaways from #ShoutletIG

Posted in Case Studies, Instagram on December 2nd, 2014 by

Megan Ingenbrandt is the PR Specialist for and a graduate of Neumann University where she studied Communications & Media Studies with a focus in radio. She’s a huge Buffalo Sabres fan, and has never met a cup of coffee she hasn’t liked. . Instagram isn’t just for selfies anymore. Emily Zei, Digital Marketing guru…

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Instagram Users: Video Ads Are Coming

Posted in Instagram, Social Media Advertising, Social Media Marketing on October 30th, 2014 by
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  #173236976 /   Since June of 2013 Instagram has been given their users the ability to post videos to their news feeds. The company has had their eyes set on video adverting within the feed since then. According to, as of now these new video ads have been seen only on the…

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Twitter Tries Promoted Videos

Posted in Social Media Marketing, Twitter on August 15th, 2014 by

Twitter now is pushing advertiser’s promoted videos to Twitter feeds (just like it does with promoted tweets). Promoted videos are a part of the Twitter Amplify Program, which holds a goal of promoting more television clips on Twitter. Advertisers now will be able to upload their videos and scale engagement of each one posted, just as they were able…

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Surprise! From Hidden Camera to Viral Video Sensation

Posted in Case Studies on March 4th, 2014 by

If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera.  These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera.  In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a…

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Facebook Unveils Video Advertising

Posted in Facebook, Social Media Advertising, Social Media Marketing on December 18th, 2013 by

In an effort to reach users by alternative means, Facebook has unveiled video advertisements to play in a user’s News Feed, set to launch Thursday. The ads are set to start appearing Thursday for web and mobile devices, and will play automatically – though sound may be toggled on and off by the user. Exact…

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The Low Down: Will Instagram Video Replace Vine?

Posted in Instagram, Reflections, Reviews on June 24th, 2013 by

Facebook and Instagram recently confirmed our suspicions. Instagram has incorporated video into their platform! It’s seamless, beautiful and now available for iPhone and Android users. Here’s the down and dirty on what makes it different from Vine: Instagram videos can be up to 15 seconds long, as opposed to Vine’s video lengths which are capped at…

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