Why Did Twitter Do Away with User Backgrounds?

Posted in Social Media Advertising, Twitter on July 21st, 2015 by

 

Why Did Twitter Do Away with User Backgrounds? - Bad Rhino Rumblings

In case you missed it, Twitter caused quite a stir earlier this week when they removed user backgrounds from Twitter.com. Cover photos are still in tact, but the imagery users typically see on the side panels of Twitter.com are now a white/light blue color.

Why the change? No one knows for sure, although the background is still visible when you click on individual tweets (example). To confirm this, a Twitter spokesperson told Mashable “Background images are only available where logged-in users will see them publicly (Tweet pages, list pages and collections pages).”

Perhaps the company is ready to test sidebar advertising. Perhaps a whole new Twitter.com interface is going to debut in the near future.

What are your thoughts on this recent change by Twitter?

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