Visual content is a vital element for any social media strategy. Whether you are creating ads or publishing a post, content attached with an image attracts 94% more views. Not only does visual content draw more attention, but it helps build loyalty and improve engagement.

With so much content flooding everyone’s feed, the only way to stand out is with high-quality images. From stock images to pictures taken from your iPhone, everyone is able to compete for attention. However, there are still some tips you can follow to enhance your posting capabilities. Here are 4 ways you can improve your social media visual content strategy.

1. Get To Know Your Audience

As one of the top rated social media marketing agencies in Philadelphia, we understand that what works for one brand will might not work for another. For example, we have a client who’s audience reacts to memes above all other content. And not just any memes, deep south country memes. After some A/B testing and about a month’s worth of listening, we were able to determine what resonates with the audience better.
Obviously, our visual content strategy needs to include different categories. You audience will start to unfollow you if you just publish one type of content.

2. Size Matters

Before posting any visual content on social media, you need to become familiar with the specific sizing guidelines for each platform. Just because an image posts perfectly for Facebook, does not mean it will fit for an Instagram post. Especially when you get into advance visual content strategy like Instagram/Facebook Stories and grids, you’ll have to do some testing. And don’t forget to check mobile vs. desktop!

Our recommendation would be to create test accounts for each platform to see how the content will look. These accounts can be kept private and don’t need any branding or optimization. The only purpose they serve is to show you what your audience will see.

3. Mind Your Words

Even though a picture speaks a thousand words, your visual content will look weak without a caption, and your brand will look lazy. When we conduct our social media audits for our clients, the #1 thing we highlight are images that don’t contain any captions. There doesn’t need to be a paragraph with each image. There are some images that are so strong, that one or two words (or an emoji) will compliment it just fine.

Again, it will take some A/B testing to figure out what your audience appreciates more. But our honest opinion would be to keep it simple and get to the point when including a caption with your visual content.

4. Brand It

For the most part, you should always try to attach your logo to an image you post on social media whenever possible. There is a gray area here when using stock image. We would never recommend just slapping on a logo on an image you pulled from free sites like Pexels or Unsplash, but we would encourage you to make it your own.

Canva is a great tool that allows you to play around with elements and stickers. Don’t be afraid to customize a stock image to your liking.

If you want to learn more about how you can improve your social media visual content strategy, contact us.