Right now, Instagram is one of the MOST popular social media platforms, with 80% of Instagrammers following a businesses. Social media managers are always scrambling for strategies to increase their instagram engagement and reach more target customers. 

In order for brands to get the most out of Instagram, they need a substantial following. Not only does this help with increasing your online interactions, but it will also provide a greater credibility and a stronger online presence.

While an advertising budget seems like the only logical way to increase your instagram engagement, there are some steps you can take to boost your online presence organically. Here are 4 tips any business can follow to promote your page without having to spend a dime.

1. Optimize Your Bio

It’s one of the easiest and simplest task anyone can do that does not require a lot of time/energy. Optimizing your bio will make all the difference in the world when it comes to building a stronger online presence. Run down the list, and see how many of these tasks you can do for your company’s Instagram page:

  1. Update your profile image: Is it sized correctly without looking too pixelated? The correct sizing is 110 x 110 pixels without too much text. We always think that a company logo works best here.
  2. Link: Where are you trying to push website traffic for your landing page (sales/blogs/homepage/etc.)? We also recommend using a link shortener like bit.ly for aesthetic purposes. No one wants to click on a long link full of random characters.
  3. Your Bio: This one is important. This one is your sell. People want to know who you are, quickly as possible. Can you capture people’s attention just with a few words?

Instagram Bio and Instagram Engagement

2. Utilize Stories for Instagram Engagement

Stories are driving tons of instagram engagement daily. There are over 400 million people who use stories everyday.

There are plenty of engaging features, like the question stickers and polls, that drive your audience members to interact with your page. By companies creating one-of-a-kind content primarily tailored for their Instagram audience, followers will be more inclined to view your page more often.

3. Develop a Publishing Frequency

While some brands should be posting every day, it won’t work for everyone.  Having  a consistent publishing strategy helps your audience get on a schedule of when expect an update from you. This is super important if you are looking to build trust and credibility with your followers.

What’s even more important is that the Instagram algorithm considers your presence on the app when deciding where to rank you on the Explore page. In order for you to find the optimal time to post, you will have to do some A/B Testing, and check out your industry’s audience habits.

4. Hashtags

Hashtags are easily one of the most important factors of achieving Instagram growth, organically. With the correct hashtag strategy, you will increase your post and page’s reach, engagement, and overall growth.

However, it might take some extra strategic planning to figure out what the most relevant hashtags for your company are. It’s not in any best case to use the same hashtags for every post. You’ll need to find the right combination of brand-boosting tags for every image.

                                      .               Instagram Engagement

We’d love to hear your Instagram success stories! Want some help developing your own Instagram Engagement strategy?

Contact us to get started!