There is no denying the importance of social media, digital platforms and digital marketing in today’s world of retail. ECommerce is expected to continue to grow in popularity, so knowing how to best use it to your business’ advantage is important. Check these digital marketing tips to help you out: 

1. Use your reviews

Not only are customer reviews a great way to promote your business and make it stand out, but they’re also essential for building trustworthiness. The average user has a limited amount of money for spending, and it’s you job to prove that your business is the best way to spend that. Hearing positive feedback from other people, aka “people like me,” encourages the idea that your brand is the one to trust.

2. Focus on consistency

Keeping up an organized schedule for your content is important for any business that has a social media presence. In addition, consistency might also mean that you share the same kind of content across platforms. This will help you reach the most people

3. Form relationships with influencers

The importance of influencers isn’t new, and we’ve talked about how you can benefit from their existence in the past. As their popularity and presence continues to grow, it’s a great idea to connect with some who can help boost your brand. For example, many people rely on influencers to make recommendations. When seeking an influencer for your business, be careful to choose someone who fits your brand and can promote your products in a natural way.

4. Utilize social media platforms

Social media is a great way to not just promote, but actually sell your products. Especially in recent years, it has become more and more relevant. Previously, we wrote about why and how to set up an Instagram store, which is still relevant today. Since 2018, shoppable stories on Instagram have included links for in-app purchases.

5. Incorporate Google Shopping ads

Google ads may be the most popular system out there for paid search campaigns. It’s popular for a reason: they give great visibility, a broader reach for audience, more analytical tools and are mobile-friendly. However, if you choose to incorporate them, it is a good idea to make sure your ad copy is immaculate and “click-worthy.”

6. Use Artificial Intelligence

New chatbots and AI systems can help you formulate a better marketing strategy. The Digital Marketing Institute said “Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it,” all of which can be tracked used new AI systems. Chatbots can be used to create a more customized experience and give a good impression in terms of customer service. By improving customer’s experience with your site, you increase the chances that they’ll come back for more.