A Quick Guide to Tracking Social Media Followers
Admit it, we all want more social media followers. While it might not be your key metric, we can all agree that 10,000 social followers, is better than 1,000, right? The key here is to grow a following of targeted audience members...aka customers. Buying followers is not the route to go (yes, people do that and it's wrong for many reason) so you want to find a way to cultivate a following that…
Facebook Introduces Direct Messaging Feature to Facebook Stories Ads
Customers can now direct message with businesses through Facebook stories. Facebook announced that the new feature will be added to Instagram and Messenger. The "Send Message" feature will be a swipe-up option that will then prompt a Messenger conversation. The news worthy thing to note here is that the new swipe-up option will allow businesses to interact with their customers directly-…
Facebook Ad Creative Idea: User-Generated Content
As marketers, we have all been in the following situation: Your client wants you to run perfect Facebook ads but they don't have or they're taking too long to send graphics or videos for you to use. Next thing you know, you have just a few days to get the ad running and you still haven’t received what you need for the ad. In this blog, we're sharing an easier, and quite possibly…
Facebook to Test Hiding Like Count
Facebook plans to roll out a new way their users experience the platform by making like, reaction, and video view counts private. Facebook started hiding likes on posts in Australia September 27th and will see if the feedback shows an improvement in people’s experiences. If this plan succeeds in Australia, it could expand to more countries and eventually roll out to everyone, but there are no…
Snapchat Extends Ad Length Limit
Snapchat has announced it will be extending it's time limit for advertisements. Those looking to advertise on the picture sharing platform can now feature three minute longs ads. Before, the cap on advertisements was just 10 seconds. The announcement is a considerable move for Snapchat. Before, those looking to advertise on the app were limited. Advertisements on the app are sporadically…
Bad To The Bone: Clutch Names Bad Rhino Leader Among Hospitality & Leisure Marketing Agencies
It’s that time of the year again. We just received news that Clutch has named our team of Rhinos a leader in the leisure and hospitality industry for our advanced social media strategies.
A ratings platform and B2B resource, Clutch categorizes businesses based on the work that they provide clients. As part of this process, they’ve been able to translate our ideas into resources for potential…
7 Instagram Features You Probably Didn’t Know About
We all log into Instagram everyday, but sometimes we fail to notice the little changes made to the app. Whether these are features you already know and love, or are new to you, here are 7 Instagram Features we wanted to highlight
1. Archive Photos
Instagram's archive feature allows users to hide a post from their profile without having to actually delete it. Say you want to get rid of an old…
Meet Anna, Bad Rhino’s new Social Media Intern
Hi everyone! My name is Anna Moses and I am so excited to be starting my new Social Media Content internship here at Bad Rhino! I am a Media Studies student at West Chester University of Pennsylvania and my goal after college is to pursue a career in sports journalism! I am very eager to learn about social media content strategy and apply what I learn at Bad Rhino to my future jobs.
I have…
Case Study: The Importance of Social Media Content Calendars
Do you know what you were doing on September 4th, 2014? While I can't tell you everything we did that day at Bad Rhino, I am 100% confident that we posted a Diamond Ring on Facebook for one of our clients.
The Importance of Social Media Content Calendars
One of our clients, a leading Jewelry store in the Philadelphia area, reached out to see if we had a way to track down a product we posted…
Instagram to Launch a New Messaging App
Instagram is taking user's "close friends" list to another level with a new app they have in the works. This app, called Threads, will work side-by-side with the Instagram app we know and love already, but will allow users to have a more intimate with their closest followers. The new app will "invite users to automatically share their location, speed and battery life with friends...," according…