Shane Jones

Monthly contributor Shane Jones currently works as the Senior Social Outreach Specialist at WebpageFX. With an unhealthy obsession with the Internet, Shane spends nearly all of his time blogging about social marketing, or occasionally sharing his opinions on his soccer news blog. On those rare moments when he's not behind a computer, Shane's either playing soccer, kayaking, or living out his bucket list. He can be found on Twitter: @ShaneJones15.

How to Use YouTube for Your Small Business

While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]

The Power of Using Testimonials on Your Website – And How to Do It

If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]

How to Take Advantage of Current Events on Twitter

As the most effective social media platform to seize upon news and current events owing to its remarkable immediacy, Twitter has become the perfect tool for small business owners to take advantage of economies of scale and capitalize on their position within the marketplace. To understand how Twitter fits into the overarching timeline of reporting, […]

What to Expect in Social Media Marketing in 2015

When you type the name of a business into your browser and hit search, what kinds of things come up? A Yelp profile? A Facebook page? Blog posts? A business website? Or all of the above? The answer is usually E. Regardless of what and how you manage your own business website, social media affects […]

Writing for Social Media Without Being Too Sales-Pushy

customer service

#124320732 / gettyimages.com You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all […]

How Un-Flashy Companies Can Have Great Social Media

  Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]

Learning from Social Media Failures

The vast reach of social media often means it can help a brand make a huge impact, much like Oreo did when its marketing team posted a witty Tweet to correspond with a power outage during the Super Bowl. However, the pendulum of influence can also swing in the opposite direction, causing some brands to […]

The Best Ways to Create Social Media Posts on Different Platforms

#171272703 / gettyimages.com Facebook Even your grandma is probably on Facebook at this point, so you should have some idea how this works. However, judging by a quick scroll through an average newsfeed, many brands remain clueless. As on any social media platform, you want to cultivate a positive, professional image. That means being proactive […]