What’s going on guys! My name is Luke McCallion and I was born and raised in Havertown, Pennsylvania. I’m honored to say that I was recently employed by Bad Rhino Inc. as a part-time employee. Needless to say, I’m extremely excited to be apart of the team. So how did my path cross Bad Rhinos’? It all started when I transferred to Cabrini University.

In December of 2018 I found myself in my dorm room at the University of Vermont rethinking every decision I made up to that point in my life. I was a sophomore in college balancing the commitments of a double major and division one athlete. However, after interning as an engineer and many sleepless nights, I decided I chose the wrong path. I knew deep down that I wanted to do something else with my life so I decided to take some time off from school to do some soul searching. That’s what I spent my entire winter break doing.

During winter break of 2019 I spent my time pursuing my dreams of becoming a motivational speaker, Instagram influencer, and author, but also looking for ways to get rich quick, as any naive dropout would do. That is where my passion for digital marketing and day trading was discovered. More importantly, digital marketing. I spent countless hours studying the art of social media managing and Facebook marketing until I finally knew enough to market for local businesses. Soon enough, everything came together.

In the final weeks of winter break I got in contact with the head lacrosse coach at Cabrini University. After talking to Coach Colfer, I would soon find myself walking through the halls of Cabrini University as a digital communications major. To my surprise, one of my professors was the founder of Bad Rhino Inc. His name was Rich DeMatteo! I reached out to Rich with questions regarding my Facebook ads and he was happy to help. That’s where it all started. Now fast forward a few months to when I began feeling confident enough about my marketing abilities to take some more time off from school; you’ll find me here, starting my career at Bad Rhino. I couldn’t be more happy to have finally joined the team. I’m looking forward to mutually growing with the rest of the great employees I’m working alongside.