Most businesses plan out their Instagram content for posts and Reels but having a strategy and a content plan for IG Stories is just as important. What’s the best strategy for a brand’s stories? The goal is to drive engagement and awareness and you can do this by utilizing Instagram Story stickers. When done correctly, you can connect with your community, gain intel on your products and services, and increase engagement.
Here are 3 Instagram Story stickers that your brand should be using:
1. Use Quizzes to Engage and Gain Information from your Audience
The ‘Quiz’ sticker is a fun and easy way to engage with your Instagram followers!
The interactive quiz sticker lets your business share trivia-style multiple choice quiz questions with your followers and track the results in real-time. Once your quiz is live, you’ll be able to see who viewed the quiz, how many votes each option received, and how each audience member voted. This type of intel could be extremely beneficial to your brand and is a big reason as to why this feature is so powerful.
Ready to start quizzing your followers? First, select the quiz sticker button after you’ve taken a photo or video in the Instagram Stories camera.
Next, give your quiz a name and then write out your own question and customize the answer choices — you can add up to four (or as few as two) possible answers. The “correct” answer will be highlighted green.
Once you’re finished, simply share your story and see which of your followers answer correctly! When someone responds to your quiz, they’ll see which choice is leading at any given moment and see the correct answer.
To check out your quiz results, swipe up to open the viewers list. Here, you’ll see how many people responded to each option plus who responded and how they answered.
2. Use Questions to Gain Insight on Your Audience’s Wants/Needs
The Instagram Story question sticker is a great way to increase engagement and gain some perspective on your followers. Also, this feature is perfect for companies! Whether you want to collect feedback on your products or crowdsource ideas, questions stickers offer an entirely new way to interact with your Instagram audience.
Adding a question sticker to your Instagram story is just like adding any other kind of interactive sticker, it just involves a few more steps.
Start by tapping the sticker button after uploading a photo or video to Instagram Stories.
Select the new question sticker and then type out your prompt. You could keep the preset question, “Ask me anything” or you can customize your own prompt. For example, you could write, “What would you change about our product/service?” in order to get some insight on changes that might need to be made within your company. Once you’ve written your prompt, place it wherever you’d like and share it to your story.
To view the questions people submitted, simply open your story and swipe up. Nobody will see these responses except for you. And one of the best aspects of the Question sticker is that you can pick and choose which questions you want to respond to. When you answer these questions, it will create a new story and the person you are responding to will be anonymous – their username will not appear in the story.
3. Create a Poll to Survey Your Followers
Just like the Quiz and Question stickers, the Poll feature is a great pattern disrupt to stop your followers from mindlessly tapping through IG Stories and get them to engage with you. The benefit of this sticker is pretty straightforward – it allows you to poll your audience and gather instant feedback!
These poll stickers are completely customizable where you can type a question and have up to four different response options for your followers to choose from. Whether you want to collect feedback on your products/services, collect ideas, or simply entertain your followers, poll stickers offer an entirely new way to engage with your Instagram audience.
Once your poll is all set up and your Instagram Story is live, you can check the results of your poll by swiping up on the published story and selecting the eye icon. This will show you which answer received the most votes and how many total people voted.
As you see, these sticker features offer creative options for businesses to boost their engagement for free via Instagram Stories. There are many different strategies to try with your story so don’t be afraid to experiment – they only last 24 hours so be as creative as you want! However, the three sticker features mentioned above are a great starting point if you’re unsure how to approach it.
Looking for help with your social media accounts? Contact us at Bad Rhino!