Hi everyone! I’m Paul and I am thrilled to be a part of the Bad Rhino team as the new digital marketing specialist. I am a recent graduate from Immaculata University in Malvern, PA which is just a short distance from my home in West Chester. At IU, I majored in Digital Communications and received […]
Your business listing on Google My Business (GMB) offers a snapshot of your brand and what services you provide to consumers. Officially known as your Business Profile, this listing needs to be optimized to get the most visibility and relevancy when promoting your business. Here are 10 steps for you to optimize your Google My […]
The digital landscape is saturated with competitors thanks to COVID and now more than ever, businesses are using social media to market their brand. The pandemic forced businesses across all industries to start selling on social media channels. With more fish in the pond, brands have more competitors than ever. Let’s take a look at […]
Guest blog submission from Mackenzie Scott A strong social strategy is pivotal in any marketing campaign. To expand outreach in an already competitive landscape, small businesses are allocating a significant portion of their budget to social media marketing efforts. In fact, eMarketer reported that social media ad spend is slated to reach about $49 billion in […]
If you’ve ever had your Facebook ad account disabled, you know that gut-wrenching panic feeling that follows. When this happens, the first step is to realize that your Facebook ad account could be shut off for a myriad of reasons. In this blog, we’re sharing what Facebook states are the two most common reasons a […]
While we all waved goodbye to 2020, marketers have quickly changed their focus to 2021 strategies and the challenges ahead. We’ve all undoubtedly learned and grew in 2020, but what should we expect for 2021? Here are 4 things to consider when curating your 2021 digital marketing strategy: Online Spend With so many brands evolving […]
With all of the challenges businesses faced this year, we’ve preserved for our clients. The Pandemic forced businesses across all industries to evolve their strategies to sell their products through social media. We’re proud of the progress we have made throughout this year and we’re proud to be recognized as a leader in the digital […]
It’s important to focus customer life cycle model when you look at your success as a brand. A traditional sales funnel looks at customers between the moment they see a product and when they make a purchase. What’s more interesting is what happens after consumers make a purchase. What You Need To Know About Customer […]
Thank you to our clients for a great year! It’s been a long, strange year to say the least. And while the subways stopped running and the uncertainty kept rising, Bad Rhino persevered. We work with clients across all industries and every single strategy, every single budget, and every single idea had to be shifted […]
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