SlideShareWhile SlideShare was originally created to make it easier for employees to share information with one another, it’s since morphed into a unique social media platform. SlideShare is most similar to YouTube in that it allows users to share videos. But there’s more to it than that – users can also post and discuss webinars, slideshows and presentations in a variety of formats (like PowerPoint, PDF, Keynote and Open Office).

In a nutshell, everyday Internet users go to YouTube for entertainment, but professionals turn to SlideShare for high-quality, trustworthy content. And that’s what makes SlideShare a more appropriate forum for B2B (business to business) marketing.

Let’s take a look at some standout points about SlideShare:

  • It gets about 60 million unique visitors every month and 130 million page views, making it “amongst the most visited 200 websites in the world,” according to its website.
  • It can boost your SEO. Brand Driven Digital reports that “Each upload includes a presentation transcript featuring keyword-rich text that makes Google’s hungry search engine spiders very happy.”
  • It functions as a directory of excellent slideshow presentations from professionals across all industries, notes Higher Visibility.

Posting to SlideShare will also help build your brand reputation. Adding useful content positions your company as an authority on a particular topic. As more people begin to refer to your presentations, your fan base will grow and expand.

Does that mean you’ll have to come up with a million fresh ideas for yet another social platform? Not necessarily. You can find creative ways to rework your research for a different outlet.

For example, remember that big social media presentation you pitched to your boss? The one about how being active on Facebook can help boost your company’s brand exposure? With a few tweaks, that’s great SlideShare content (“Utilize Facebook To Boost Brand Exposure”) for the public to consume.

Check out Motivators’ presentation on buying promotional stress balls to see how content can be modified and tailored for SlideShare.