Nowadays, Facebook engagement means so much more than just a couple of likes on your posts. To have a successful social media presence for your business, your goal should be to have consistent engagement on all your posts, meaning likes, comments, shares, link clicks, and more! However, it is much easier said than done. You will have to take the time to research and work on increasing your Facebook engagement if you want to turn that engagement into sales. Read about these five ways to help increase your Facebook engagement below.
Know your Audience
To be brutally honest, what interesting or appealing to you does not matter much. What counts is if your content is interesting and appealing to your target audience. If you’re seeking to increase your Facebook engagement, you must make your audience want to engage with your page. Dive deeper into the demographics that analytical tools, like Sprout or Facebook Insights, may give you. Keep an eye out for any unexpected information about your target audience and adjust the content you’re posting accordingly.
Asks Questions or Create Polls
If you’re searching for an easy way to receive more comments on your posts, polls are a great place to start. When people are asked actual questions on their feed rather than just viewing an image with a basic post copy, they are much more inclined to respond. Questions and polls are a great way to add more personality to your page as well. You can ask humorous questions, polls relating to current events, polls about your products, or any other engaging content that may align with your business.
Show your Brand’s Personality
To receive more Facebook engagement, your posts have to stand out among the rest of a customer’s feed. You want to make a potential customer stop scrolling and take a longer look at your post, which may lead to engagement, follows, link clicks, and ultimately more sales. To stand out, you have to express your brand’s personality and relatability. You want your profile to look like a human is posting your content and creating your post copy, rather than an automated robot. Whether it’s sharing behind the scenes content, employee spotlights, or humorous videos, your brand’s personality on your social pages is crucial for engagement.
Analyze your Competition
There’s nothing wrong with scoping out the competition! In fact, it’s a good thing to do so! Businesses with similar products and services are trying to figure out what’s working and what’s not working just like you are. So, it’s a good idea to occasionally examine their social media pages to see what type of content they are posting.
You’ll want to analyze…
- What type of content they are posting
- How frequently they are posting
- How much engagement they are receiving on average
- What do their most popular posts look like
- If there are any current trends going on
Reply to Comments, Questions, and Reviews
No one is going to want to engage with your page if you don’t return the favor! If someone comments or DM’s you with any type of comment, question, or feedback, be sure that you respond! Even just a quick like of a comment or “thank you!” goes a long way in the eyes of customers. Responding to reviews or other engagement on your page is crucial way to build customer relationships and demonstrate that you are a business who cares about their customers. It would be beneficial to designate a person on your team to monitor your social media pages or to set up an automated service that notifies you when messages or comments come in.