Social media creators and influencers have built up a reputation for themselves by creating and sharing content that is intended to educate or entertain their audience. You tend to see them across a variety of social media platforms, including Instagram and TikTok. Creators and influencers come in all different shapes, sizes, and areas that they focus in.

For example, there are…

  • Fitness and Health Influencers
  • Gaming Influencers
  • Bloggers and Vloggers
  • Photographers
  • Travel Influencers
  • Parenting Influencers
  • And more!


Depending on your business, partnering with a creator or influencer may help you receive the engagement and traction you need to run a successful business. However, let’s address the major question here… How do you find these influencers and how do you know if they are best for your business?

Well, Instagram is creating a new feature to help you with that. Instagram is developing a new “media kit” that creators and influencers can create for themselves. The media kit will help them showcase what they offer to brands for potential partnerships. It is essentially a way to pitch and promote themselves to various businesses.

Creators will be able to write a bio, showcase their top posts, and refer to past collaborations for businesses to examine. In addition, Instagram will add in key analytics, such as the number of followers, percentage of engaged accounts, average reach, and more.

In summary, the potential “media kit” coming to Instagram is like a resume for creators to present to businesses who are searching for promotional partnerships. It appears to be a win-win for both creators and businesses. Creators can present themselves to potential partners and businesses can use their media kit to determine if they will be a good fit for their businesses’ partnerships.


Read more about influencers and creators in our guide to influencer marketing!