We have all either seen or created an Instagram Story or Reel that has a popular sound or song playing in the background. Especially as Instagram Reels become more popular, more sounds and music have been trending. Adding a trending song to your Instagram Story or Reel can drastically increase its visibility, plays, and engagement. Would the same concept apply if music was added to a static image? Instagram is testing that theory by allowing users to add music to their static feed posts.


As you can see in the image, there is now an “Add Music” section, where a user can search for a sound or song to add to their image. A user can select music between 5 and 90 seconds long that will play when other users come across your post.

Instagram Adds Music


So, will adding music to your still image truly enhance your post? Instagram believes so.

As Instagram explains,

“Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories. No matter which format works best to tell your story, you can now add a soundtrack to your favorite photo moments to bring them to life!”


It is debatable on how necessary this new feature is. Music is a key element to the entire TikTok experience, and Instagram may just be trying their best to compete and stay relevant. However, adding music to your next static image post on Instagram may be worth a shot!


Instagram Music