Instagram is one of the most popular social media platforms, for both personal and professional use. As it continues to grow, businesses have taken advantage of reaching new audiences and selling their products on the platform. However, posting everything manually on Instagram takes a lot of time and usually becomes difficult for a business to manage. Websites and platforms like ContentCal and Sprout Social were created to assist businesses with scheduling long term content on social media. Now, Instagram is working to eliminate those third-party websites and allow users to schedule content directly in the app.


While you have been able to schedule posts in Creator Studio since 2020, this will be the first time Instagram will allow users to schedule directly in the app. It seems that Instagram has made it simple to use the new feature, as shown below.




Users will be able to schedule both regular feed posts and reels, but there is no information on stories at this time. Being able to schedule directly in the app has the potential to be a great addition to the platform and make it much easier for users to manage their profiles. The feature will be extremely beneficial to those who are not always by their laptop with access to creator studio, as the new feature will enable you to schedule posts on-the-go. The in-app post scheduling is a game changer and is a potential threat to third-party platforms that offer these services.


If you are looking for someone to handle your social media and digital marketing needs, contact us at Bad Rhino!