With over one billion monthly active users, TikTok is easily becoming one of the leading social media platforms. The platform sees a ton of usage and engagement. So, it makes sense for businesses to use TikTok to expand their reach. If you’re trying to get noticed on TikTok, you need to have a solid hashtag strategy. TikTok hashtags help you increase your reach, identify competitors and potential collaborators, and can give you great content ideas by helping you see what other people in your industry are producing. This post will explore in-depth what TikTok hashtags are, how to use them, and why you should use them.

What are TikTok hashtags?

TikTok hashtags are used to categorize video content uploaded on the platform so that users can find the videos that they want to see easily. For example, if you search #workoutplaylist, people who uploaded videos of their workout playlist will pop up.

Hashtags on TikTok work just like they do on other platforms such as Twitter and Instagram. By adding hashtags to your videos, it allows you to join in on trending or relevant topics/conversations. Being an entertainment-focused platform, TikTok naturally sees the most hashtag views for entertainment content with 535 billion views.

How to use TikTok hashtags

When creating TikTok hashtags for your brand, follow these tips to improve your chance of success and to make sure that you’re using them correctly. First, make sure that the hashtags align with your content. Make sure that you don’t create too many hashtags, as it can confuse viewers. Focus on creating one to two main hashtags that are recognizable and easy to share. Next, week your hashtags simple, memorable, and easy to spell. Checkout hashtags that you have used on other social media platforms and try those out to see which ones work best for your content.

Combine niche hashtags with popular/trending ones. Popular/trending hashtags are great for reaching a massive following, but they’re highly competitive. This makes them hard to use unless you have a large following. Niche hashtags can help you attract people that are already interested in your content. Combine both types of hashtags to gain popularity and improve your contents visibility.

Why you should use TikTok hashtags

Hashtags should be an important part of your TikTok strategy. From improving your contents discoverability to building a community, there’s a lot they can help you with. Below are some reasons why your business should use hashtags in its TikTok strategy.

Increase visibility

Adding hashtags to your video captions can help you get your content in front of TikTok users who aren’t already following your brand. When you use a hashtag relevant to the content of the video, you can attract people who are already interested in the topic.

Boost Engagement

Better visibility could also lead to higher engagement rates. When more people see your content, there’s a chance many of them will want to engage with it by liking or commenting on it.

Jump in on trends

TikTok trends are constantly changing but focusing on the right ones at the right time can boost visibility and engagement. When you create content that is trending, it shows your audience that your brand is funny and relevant.

Are you looking to improve your TikTok strategy? Bad Rhino can help!