Facebook Metrics and Insights Needed When Launching a Social Media Engagement Campaign

Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to…


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What Is Social Selling Really About?

Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social.  Businesses aren’t on social…


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4 Ways Ambassadors Benefit Your Online Brand

Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and…


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Reputation Management and Social Media: Handling Disgruntled Customers Online

“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and…


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Top Social Media Strategies for Event Venues

Social media works well for all industry types. Event venues, in particular, can benefit from social media. Whether your venue caters to concerts or is more suitable for corporate conferences, social…


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How SEO and Content Marketing Can Help Your Small Business

Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn't exhausting his hands typing up another article,…


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5 Tips for Becoming a Social Business on Twitter

Twitter has become the place to connect, converse, and build relationships. With its fast paced, real-time action, it forces you to say what’s really necessary in 140 characters. If your business is…


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Social Media & Personal Branding: Why Does It Matter?

Personal branding has ballooned into a major topic this year on social media. Before we could only look up to the influencers in our industry, hoping to get noticed. But with so many sites to publish…


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4 LinkedIn Publishing Tips to Wow Your Network

How much time do you spend on LinkedIn? Since they've opened their publishing platform up to anyone, I've noticed myself on there a lot more. I'll get a notification that someone in my network has…


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Insta-Takeaways from #ShoutletIG

Megan Ingenbrandt is the PR Specialist for eZanga.com and a graduate of Neumann University where she studied Communications & Media Studies with a focus in radio. She's a huge Buffalo Sabres fan,…


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