How the 70/20/10 Rule Applies to Social Content

Marc Vasquez is the Interactive Marketing Manager at UMB Financial Corporation. Marc is also the 2014 Greater Kansas City PRSA chapter president. When he’s not doing one of those two things, you can…


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Social Media Strategies for Specialty Boutiques

#181215199 / gettyimages.com Specialty boutiques are retailers you will find in all locations these days, cities and suburbs alike. There is a competitive feature regarding these types of shops,…


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Why Social Media is Mortar, Not Brick

    #170535686 / gettyimages.com   In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re…


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Social Advertising: Say It Again and Again, but Say It Differently

#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over…


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Are You Using Social Monitoring to Tomorrow's Standards?

As companies and organizations have begun to embrace social media, they have been "listening" to what customers are saying about their brand. This has been an effective channel for understanding…


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What Every Business Needs In Their Marketing Toolkit

Annaliese Henwood is the Content Marketing Specialist with Virtual Forge, Inc. Follow her on Twitter for marketing tips and advice. . . What is supposed to be in a marketing toolkit? It honestly…


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Knowing What Works and What Doesn't with Marketing Via Social Media

Marketing using social media provides an effective and time-efficient way for businesses to let consumers know what they have to offer. With that said, social media is only effective when done right.…


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More Facebook Privacy Stuff… Really?

Holy cow, the Internet has been exploding with crazy-talk about the fact that Facebook is now forcing us to use the separate Messenger app! Let me first clarify that I am not a huge fan of defending…


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Twitter Chats: Changing the Way We Connect

 Carmella Lanni is an E-Commerce Specialist & Marketer who loves social media, blogging and all things #vegan! Check out here blogs, The Food Duo and The Vegan E-Commerce Girl. Feel free to tweet…


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