How to Set up Targeted Posts on Facebook

Any business that puts time, effort, and money into creating compelling content understands the importance of getting exposure for their company. As much as we would like for our followers (and…


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Social Media Analytics 101: Reach, Impressions, and Engagement

Without performing at least a very basic look into Social Media Analytics, it’s impossible to know how well your strategy is performing. Companies spend a great deal time, money and resources on…


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Facebook “Boost” 101: Know Which Posts to Promote and How to Boost Them

Leveraging Facebook to promote your business and connect with potential customers is the goal of any business, however, with organic reach dying off and a constantly changing algorithm, it’s becoming…


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5 Types of Images That Boost Engagement and Sales on Social Media

There’s no denying that capturing your social media audience’s attention is becoming harder every day. With so much content consistently being pushed out on Facebook, Twitter, Instagram and other…


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Facebook Update: Viewable-Only Reach Finally Coming in 2018

It was a little over a year ago when Facebook said they would be changing how they report and count reach for pages. After a long wait, we can expect to see the new methodology take place sometime…


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Facebook Copies Snapchat

Just in today, TechCrunch reports that Facebook has now added Stories to the top of its feed. Even though you may not see it on your feed yet, it should be there within the upcoming months. Facebook…


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Facebook Launches Automatic Subtitling For Page Videos

Facebook has launched a free automatic video captioning tool to all US English Facebook pages that makes it easier to repurpose traditional clips. This new tool is powered by voice recognition…


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Facebook Tests “Rooms” feature- a public group chat

Facebook is at it again as it is now experimenting with its new “Rooms” feature on messenger. This new feature is only available in select markets like Austrialia and Canada because Facebook is…


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Expert Interview: The Do’s and Don’ts of Using Social Media in Your Career Plan

Marty McDonald was recently a Guest on the Discover Your Talent podcast The Do's and Don'ts of Using Social Media in Your Career Plan Job hunting and career moves in 2016 are no longer about a…


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Facebook Messenger tests “Instant Games”

Facebook Messenger is preparing to launch a new "Instant Games" platform that allows friends to play lightweight games with one another. Facebook has been casted out of the gaming world by Apple's…


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