Customers can now direct message with businesses through Facebook stories. Facebook announced that the new feature will be added to Instagram and Messenger. The “Send Message” feature will be a swipe-up option that will then prompt a Messenger conversation.

The news worthy thing to note here is that the new swipe-up option will allow businesses to interact with their customers directly- all without having to leave the Facebook app. With over 500 million Facebook stories users, this call-to-action feature is a great opportunity to encourage more engagement from customers.

As first reported by Marketing Land, this call-to-action story feature is now available for brands with business with Messenger templates set up in their Facebook Ads accounts.

If you have any questions regarding Facebook stories, feel free to contact us.