While Instagram TV has been out a while, there’s still many people who haven’t posted to the platform. Content creators can post 1 minute to 60-minute videos to their IGTV channel. When brands need longer videos, IGTV is the way to go. IGTV can be tricky to use at first, so we created a step-by-step guide to help you post your first IGTV video!

From the Instagram app or IGTV app:

  1. Tap the IGTV logo in the top right of feed, or open the IGTV app. If you’re not sure what the IGTV logo looks like, look above at the first image in this post.
  2. Tap + and choose a video, then tap Next.
  3. Tap and slide the image at the bottom of the screen to select a cover image or tap  Add from Camera Roll (iPhone) or Add from Gallery (Android). Tap Next.
  4. Add a title and description. It is important to think of an eye-grabbing caption, so your content gets clicks.
  5. If you’d like to add your video to an IGTV series, tap Add to Series. Note that if this is your first time creating a series, you’ll need to create a series name.
  6. You can choose to post a preview of your video to Instagram feed and your profile or share your video to a Facebook Page.
  7. If you’ve chosen to post a preview, you can tap Edit Profile Cover to adjust how your IGTV cover photo shows up on your profile grid. You can also tap Edit Preview to adjust how your IGTV video will be previewed in feed (you’ll only have this option if your video is 9:16. If 16:9, your video will show in full).
  8. Tap Post.